THE MONOLOGUE Essay Example

THE MONOLOGUE Essay It all started when I was out with the guys at this bar.I told myself I wouldnt, but I ended up drinking. Its hard to go to a bar and not have ANYTHING. I told my wife I wouldnt drink anything, but that idea soon went out of focusliterally. I just needed to take my mind off being so completely in debt. Soon the place became very crowded, a few drinks turned into many and soon got tanked including me. I decided to leave the scene and take a power walk. As I was walking down the street, it occured to meI really needed some towels from Bed, Bath and Beyond. As I walked in the store I got a basket and started shopping like a maniac. I meanI went absolutely psycho-path and decided that I need more. It just wasnt the towels that I needed, our house needed blankets, throws, tea kettles, a new filtration system, a ceiling pot rack, napkin rings, lamps, suana robes, a new clock, candle and candles holders and an aerobed for my grandparents since theyre coming to visit. They really should have a warning sign right at the entrance of this place, it can put you in debt. Once you step in, you think you need everything. As I was at the cash register to pay for all my items, the lady told me if I wanted cash or credit. I wasnt surejust looking at all the items in my basket made me go crazy. I was speechless. She told me to hold up one finger for credit and two fingers for cash. I held up one finger. I then came to my senses and gave her my Mastercard. As she ran it through the machine, the trickles of sweat kept pouring down my face. By the look on her face I knew there was bad news. I heard her deep voice say in super slow motion, Im sorry sir, your credit card got denied. Would you like me to swipe it again? I hate that dreaded word,denied. I was completely denied. I left all the stuff and ran into my car. Luckily, I knew where it was parked. Sadly, I got a $100 ticket for parking next to a fire hydrant. That just

Russian Cyberculture essays

Russian Cyberculture essays Russian cyberculture. Does it exist? How does cyberculture develop in a country, which was isolated from the west for the entire cold war era? Mother Russia has been on the ropes lately. Still having the Soviet habit to insulate its people from the "evil West", the Russian government was very careful in letting Internet technology in to the territory of its Empire. There are still many people in Russia who have no skills in Internet usage. Those people include the young as well as the older generations. Most Russians still have the wrong idea about computers. This was imposed by a Soviet education system which forced people to study first versions of boring programming languages. These people assume that computers are as complicated as Math. Specialized magazines promote that opinion using difficult terminology in their articles to describe simple things. The author of an article says: "Internet is a magic and interesting device, simple as a telephone, but surrounded with myths and stereotypes. Internet is like a monster sitting on the golden treasure. Non-users are like a crowd of people standing near the monster's cave and afraid of going in without a guide. There are also guardians who are sitting in front of the cave and saying terrible fairy tale stories about the monster". The Internet was more political than technological in Russia. It threatened to impose its ideas in people's heads. As a rule, it was a political activity, which tended to put ideology into the nationional mind. As a rule, it failed in comparison to technology. It was not within the power of the government to stop progress. Consequently, a phenomenon known as cyberculture appeared. Internet suggests it is a user service, not an ideology. Governments assume that through all kinds of service people can be influenced with new/different ideology. They see a political problem here. This problem is not "how to protect Internet users and to regulate their ...

Philosophical Martial Arts Essay Example | Topics and Well Written Essays - 500 words

Philosophical Martial Arts - Essay Example Vertonghen and Theeboom (2010) emphasize that what many people hold concerning martial arts is misleading. The report summarizes the points against such beliefs as originating from the media prejudices. The media houses are responsible for having distorted the value and image of martial arts among the people (Vertonghen & Theeboom, 2010). As a result, there are generalized perceptions that those involved in the practice end up acquiring anti-social characters. Despite the negativity, which martial arts receive, there are those who have dual opinions. Some view the art as providing those involved in it a chance to learn, especially the youth. Vertonghen and Theeboom (2010) argue that the art is one of the topics for European Secondary schools because it gives the learners an opportunity to acquire new things. Some other parties do not understand their involvement in the sport. Vertonghen and Theeboom (2010) use analysis of research findings to demonstrate the perceptions of the people concerning the practice. A great part of the study focused on the physiological relationships of martial arts and its participants. The studies indicate that the practice was more prevalent among vulnerable youths. Many of these youths engaged in the practice because they expected to change some social traits for personal development. Participants developed positive qualities such as an increased level of physiological well-being and a decrease in the levels of violence. The article suggests that the negative opinions held by some people do not have proof (Vertonghen & Theeboom, 2010). I had never imagined that martial arts have an effect of improving the character of participants. Based on my viewpoint, the only benefits of the practice according are physical fitness and as a sport. I did not imagine that the practice could have physiological importance such as reducing aggressiveness. I discovered that there are some countries around the globe, which have

THE SUCCESS COMMERCIALISATION OF FRANKLIN INSTITUTE Essay

THE SUCCESS COMMERCIALISATION OF FRANKLIN INSTITUTE - Essay Example Franklin Institute appeals mostly to people who have the passion for arts and this is perhaps the reason for her success story in commercializing itself and making her a most sought-for institute. This research aims to study what might have made Franklin Institute successful. It would not simply be a research about a school has come about but more so, it is done in order to establish a better comprehension about how one might succeed in similar or other endeavors as well. As global commercialization is placed at the forefront, it is important to know the aspects that make an institute successful. In line with Franklin Institute, it is assumed that the museums established to attract contributors and students alike, play the greatest role in its success. Therefore, in this paper, the link between commercialization and museums will be examined more closely. Franklin Institute is located at Philadelphia, Pennsylvania. It established its first museum in 1934 making it one of the first han ds-on science museums in the country (fi.edu). This made the institute very popular, attracting visitors from every corner and consequently, attracting talented students. As the years passed and technology has advanced, changes have been made in the institute to meet the demands and needs of a fast-changing community. The resiliency of the school made it more possible for it to maintain the success and popularity it has gained for decades through hard work and dedication. As other institutes tried to look into what Franklin Institute was doing, they embraced the concept of putting up museums as attractions to their own schools. However, not all schools have been successful as Franklin. Knowing that people’s needs and wants change over time, Franklin Institute engaged in improving the first attractions of the school and that is probably what keeps the institute surviving even in this time of great competitions. In line with the effects museums have for people, Jehra Patrick wr ote in her blog the results of her research on what attracts people to museums that might have affected the success of Franklin Institute. She names exploration among the top reason why people go to museums. The blogger observes that even people who are not inclined to art, science and technology are very curious so that they feel they have a need to explore what are inside museums. Some seek experience while others know that they have a knowledge that other people must share with them so that they act as facilitators when they go to museums. Professionals and hobbyists also find a wealth of information and ideas inside the museums while still others find the place as a hide-away where they can run from all the troubles in the world (Patrick). With the reasons listed above, it is seen that they include various people from a wide diversity, making the prospects of museum-goers really huge in number It is known that the higher percentage of learning is acquired through the eyes. For t his reason, museums are not just built for adults but for children as well. Museums are safe places to bring children to visit. Unlike parks and other recreational places, the museum caters to smaller number of people which makes it safer for children to be in. Moreover, the sights encourage questions from the children which will start a learning experience not only for the children but the

Assignment 1 Essay Example | Topics and Well Written Essays - 1000 words - 7

Assignment 1 - Essay Example The driver continued to drive and the officer discharged his firearm to which the driver stopped and the officer fell off the hood. The taxi driver was taken to the ground and handcuffed (Holmes, 2015). A severe action was taken against the police officer and the driver filed a civil case for the recovery of the damages that he suffered. He suffered injuries on his cheek, left elbow, and rib-cage, had a bleeding nose and mouth, and also filed for the loss of future income and general damages. The driver was released a while later and there was an independent investigation to be carried out in order to find out details about the incident (Lawrence, 2014). Actions were to be taken after the investigation reports had been given out by the Coquitlam RCMP’s Serious Crime Unit. The investigation gave its findings one year later stating that there were no charges against any of the parties. The authorities held that the police officers were acting only in the course of their duties and rights as members of RCMP. The police officers had those powers as peace officers and provincial constables. The response also concluded that if there were damaged caused to the driver, it was due to his role in failing to listen to the police officer and assaulting a peace officer. The investigation reported that the police officers opened fire on the driver after being struck by the car. The civil claim was filed against the officer about a year later and the court held that the police officer merely acted in self defense (Holmes, 2015). The three problem solving methods namely SARA, CAPRA and PARE are used by authorities in order to solve conflicts. The SARA model stands for scanning, analysis, response, assessment which could have been used in this situation as the situation had to be scanned, analyzed, responses would be collected, and then the assessment of the action taken would

Relationship Between Customer Perception and Branding

Relationship Between Customer Perception and Branding ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus trying to prove the importance of branding which has become the modern tool for doing the business METHODOLOGY The basic questionnaire was designed and were distributed to the users who spend atleast the minimum amount on the above three product, the target of 70 was set order to get rid of the errors like miscommunication, unfilled sets etc and thus of 70, 38 did answer the questionnaire properly which were further tabulated and concluded FINDINGS What I was expecting that Neurofen would appear as a most effective in its class of product but, rather Anadin leads in term of effectiveness but still the sales figure shows that Neurofen is market leader. So this might be the sheer effect of the branding which Neurofen has adopted, thus despite a little bit weak in its performance as per the survey its branding is excellent far better than other two products. LIMITATION Due to the limitation of the time the primary research was conducted on time scale of around 17 days, so I was able to cover 38 users which is more than half as compared to the 70 which were targeted. Executive summary: Well the basic aim of the dissertation is to show how the perception is built among the users for a particular brand irrespective of the effectiveness. Thus also I will try to explain the UK market for the over the counter products and try to analyze the top three brands, where I will be dealing with process of branding in respect to these three brand The dissertation initially will deal with general introduction where we will be able to understand the what is the over the counter products are, who are brands that leads the market, then I will be dealing with each brand with brief description of their portfolio, this will certainly give the clearer picture of the brands in whole. Followed by this I will give the brief description of the primary research where in I will investigate the effectiveness of the brand irrespective of the brand position and we expect Neurofen to be the most effective as per the market position, and thus relating the findings to the process of the branding and ultimately to the sales figure In order to make the data understanding more easy there has been use of graphs and the few of the pie chart which gives the more precise picture of the situation. Thus dissertation will end up with few of the interesting figures their analysis vs. the actual scenario GENERAL INTRODUCTION: Until 1960s and 1970s, painkillers were kept in a glass bottle in the bathroom medicine cabinet. When you had a headache, you would wait until you got home and then open the dusty bottle and shake out two pills: round, powdery discs with bevelled edges and a bisect line a groove cut into the pill so that you could snap it in half for a reduced dose. Youd swallow the pills, either aspirin or Paracetamol, with a glass of water. They felt uncomfortably large in the throat and had a bitter taste. The bottle, which contained 50 pills, hung around for months, even years. Now, when we feel a headache coming on, we pat our pockets to see if we have any painkillers with us. The time between pain and treatment has shrunk to almost nothing. These days, the pills do not come in bottles, but in blister-packs in bright, shiny boxes. When I leave the house, I sometimes run through a checklist keys, wallet, phone painkillers. The packets, some of which are plastic and shaped like mobile phones, are cheerful and glossy; elegant enough to put on a table in a restaurant, they look like lifestyle accessories. You take them with you when you leave the house, partly for convenience and partly because you know that, if you leave them lying around, someone else will pocket them. Painkillers are no longer hard to swallow; the pills have smooth edges, and some have a glossy coating of hard sugar, like Smarties or MMs. Some of them are mint- or lemon-flavored. If your throat objects to tablets, you can take caplets, which are longer and thinner, or â€Å"liquid capsules†, which are soft and gelatinous, like vitamin pills, or powder, which is poured from a sachet into a glass of water. You could conceivably take a painkiller while you were out jogging, or running for the bus. Painkillers are also more widely available than they used to be. We have been able to buy aspirin and paracetamol over the counter for some time now, but in 1996 restrictions on the sale of ibuprofen the newest, raciest painkiller were relaxed, making it available in supermarkets, newsagents and corner shops, as well as from the pharmacist. This was part of an NHS drive to save money by taking pressure off doctors and pharmacists; during my stay in London, we have been taught to be self-medicating when it comes to pain. The change came about after Galpharm, a British pharmaceutical company, made a successful application to the Medicines Control Agency for a license to have ibuprofen moved from the pharmacy to the â€Å"general sales list†. After that, painkiller advertising, marketing and packaging moved into a different league. Inevitably, we are also spending more on painkillers than ever. Id buy them as a matter of course, with my groceries. We now a days found wanting to buy smart painkillers, in the same way that I might buy smart jeans or decent coffee. For me, and for many people I spoke to(co-employee), the temptation is to catch headaches early, nip them in the bud. We have become enthusiastic self-medicators. In 1997, according to the market research firm Euro monitor, the British painkiller market was worth  £309m. In 2001, it was worth  £398m. In other words, it grew by almost 30% in just four years, probably the biggest hike since the German company Bayer opened the first US aspirin factory in 1903. Euro monitor predicts more growth: by 2006, it estimates that the market will be worth  £483m, and by now it has already crossed  £600 figure. Recently, I found myself in someones (college friend) house with a slight headache. No problem, he said. He had stocked up on painkillers he thought he had four packets, a total of 48 pills. But he couldnt find them; the packets had all gone. Three people (room mates working in Mac Donald) were living in the house. â€Å"I just bought them a couple of days ago,† he said. This is what makes me more querious that how this tiny stuff has entrenched in our lives. As per my finding from the local corner shops An ordinary shop, you can buy three basic types of painkiller The one which contains aspirin, which has been around for a century; or either has paracetamol, which emerged as a popular alternative after the war; and from past couple of decades they contain basically ibuprofen, which was invented in the early 1960s and has been a pharmacy medicine since 1983. Ibuprofen is slightly gentler on our stomach than aspirin, but it does not thin our blood to the same extent. Aspirin and ibuprofen reduce pain, fever and inflammation, while paracetamol reduces only pain and fever. Paracetamol is gentle on the stomach, but can damage the liver if you take too many. Paracetamol is also the suicide drug; you can die a painful death by knocking back as few as 25. (For this reason, the government has taken steps to reduce packet sizes; since 1998, you have been able to buy packets of no more than 16 in supermarkets, or 32 in pharmacies though there is nothing to stop you from going to more than one shop. The multibillion-dollar paracetamol industry in the US has thus far resisted all attempts by the Food and Drug Administration to reduce packet size.) Aspirin and ibuprofen are potentially less harmful: most people would survive a cry-for-help dose of around 50 aspirins, or even 100 ibuprofen tablets. When it comes to headaches, ibuprofen is my drug of choice. (Im not alone: according to Euromonitor, ibuprofen now has 31% of the market, and is growing exponentially. Aspirin has a 7% share, and paracetamol 13%; the rest of the market is made up of combination painkillers.) I also, I have noticed, have strong brand loyalty. When I go to the supermarket, my eye is drawn to the row of shiny silver packs with a chevron and a target design Nurofen. Nurofen claims to be â€Å"targeted pain relief†. I am highly influenced by the advert of the car racing and the way the tablet they have shown as bullet acting on the pain. Targeting a headache costs me around 20p a shot. On one level, I am aware that the active ingredient in a single Nurofen tablet, 200mg of ibuprofen, is exactly the same as that in a single Anadin ibuprofen tablet, or an Anadin Ultra, a Hedex ibuprofen, a Cuprofen or, for that matter, a generic own-brand ibuprofen tablet from Safeway, Sainsburys or Tesco. On another level, Nurofens targeting promise appeals to me. It feels hi-tech(Remember about car advert), almost environmentally sound. It makes me think of stealth bombers dropping smart bombs down the chimney of the building they want to destroy, with minimum collateral damage. Are our headaches getting worse, or do we just think they are? I went to see DrVajpayee My GP, a consultant in pain management, in his office at Brigstock medical service in Thornton heath, to find out what he thought. Dr Vajpayee offers his service through NHS Dr Vajpayee believes that our society tolerates less pain than ever before. Modern life requires you to be pain-free; there just isnt time to lie around waiting for a headache to go. Young people are more impatient than older people; when they feel pain, they want something done about it, immediately. Generally speaking, the younger the consumer, the stronger the painkiller they are marketed: Anadin Original is pitched at people over 45, Anadin Extra at people between 25 and 55, and Anadin Ultra at people between 19 and 32. Of course, there is a limit to this sliding scale: Nurofen for Children (six months and over) contains 100mg of Nurofen, half the adult dose. Is any of this surprising? We live in an age of quick fixes. These days, we expect everything to get faster cars, lifts, food. When we suffer psychological distress, we take Prozac and Seroxat. More people are having their wisdom teeth extracted under general anesthetic. Caesarean section is on the increase. Half a century of the NHS has softened us up, and the sheer success of modern medicine has made pain something of an anomaly. We work out, we take vitamins: we cant really be doing with headaches. We see pain not as a symptom an alarm system to warn us of illness but more as an illness in itself. When the alarm comes on, we just want it turned off. Look at the ads on TV, and on buses and trains in any major city: painkillers will get you back to work, help you keep your job, deal with the kids; with painkillers, you can cope. I had a slight hangover the day I visited Vajpayee, which seemed to be getting worse. Id nearly missed my train, and found myself repeatedly clenching my jaw in the taxi. Id planned to buy some Nurofen before I got on the train, but had run out of time. Dr Vajpayee explained the anatomy of my headache. The alcohol We drink does dehydrates the inside of our skull. Consequently, the Dura, the Cellophane-like membrane that encases our brain, has no longer fully supported. Cells inside our skull were gets traumatized, and had responds by releasing tiny amounts of Arachidonic acid; this acid, having seeped out by our cell after we drink ,later this acid turns into a set of chemical compounds called prostaglandins. And these prostaglandins hurt us; they tell nerve endings in our head to tell our brain that my cells were traumatized. Our brain, in turn, does try to get our attention, and succeeds. And this process of our brain to communicate that there is some defect in our system the process is called pain. It felt as if something inside my head was being gently pulled away from my skull, which it was. When you take aspirin, or paracetamol, or ibuprofen, the drug works by deactivating a chemical called prostaglandin H synthetase, the catalyst that turns Arachidonic acid into prostaglandins. So even though your cells are still traumatized, your brain is no longer aware of the trauma. Your brain is being fooled. This process was discovered in aspirin in the 1970s by John Vane, a scientist working at the Welcome Foundation, who went on to win the Nobel Prize in 1982. (Aspirin was first synthesized in Germany in 1899, and so had been on the market for more than 70 years before anybody knew how it worked.) â€Å"Pain,† said Vajpayee, â€Å"is what the patient says it is.† All sorts of things can make you feel headachey, including muscle contractions on the scalp or the back of the neck, dehydration from drinking too much alcohol or caffeine, staring at your computer screen for too long, looking at bright lights, colds and flu, grinding your teeth, anxiety at the prospect of getting a headache. Sometimes, prostaglandins are produced when there is no apparent trauma. You might feel pain because something has subtly altered the balance of your brain chemistry, or simply because your mood has changed; you might be producing an uneven amount of serotonin or dopamine. You might, most worryingly, have a headache because you take too many painkillers, a condition known as â€Å"medication overuse headache†. A study published in the British Medical Journal last October found that â€Å"daily or near-daily headache is at epidemic levels, affecting up to 5% of some populations, and chronic overuse of headache drugs may account for half of this phenomenon†. Low doses daily appeared to carry greater risks than larger doses weekly. Of course, most pharmaceutical research is sponsored by pharmaceutical companies, which are understandably reluctant to explore the negatives. But what research there is suggests that analgesics, when used frequently, chronically reduce levels of serotonin, and increase levels of pain-signalling molecules. Earlier this year, the New York Times reported that a German study had found that even a two-week course of Tylenol (an American brand of paracetamol) â€Å"causes a drop in serotonin-receptor density in rat brains†, an effect that is reversed when the rats are taken off the painkillers. If you keep fooling your brain into not feeling pain, your body will eventually fight back and make you feel more pain. And then youll want more painkillers; its a vicious circle. Imagine this as a business proposition. You buy a cardboard tub of fluffy white powder for around  £100. Then you turn the powder into a quarter of a million pills, which you sell at 10p per pill. Every cardboard tub you buy makes you a profit of  £24,900. The powder is pure ibuprofen. The pills are painkillers. The company is Boots, which owns a subsidiary called Crookes Healthcare, which manufactures Nurofen. Sounds good, doesnt it? Of course, there are overheads you have to invent the drug, spend years on expensive clinical trials, build a factory, and hire people to make the pills, tell the public about the pills, and design the packs so they look attractive on the shelves. From the store manager of East Croydon boots pharmacy and article from Google, Boots corporate responsibility. â€Å"It takes 10 years and  £200m to get a new drug accepted,† said Dr Jagdish Acharya, a senior medical adviser to Boots(From the store manager of East Croydon.) Boots head office, and the factory that makes many of its painkillers, are on a campus that lies a few miles outside Nottingham. Every day, trucks full of raw ingredients arrive at one end of the factory, and trucks leave the other end with the finished product tens of thousands of cardboard packs, destined for 90 countries. This is D-95, one of the biggest painkiller factories in Britain, working 24 hours a day. If youve ever popped a Nurofen tablet, or a Nurofen tablet, or a Nurofen Plus, or a Nurofen liquid capsule, or a Boots own-brand generic ibuprofen tablet (the active ingredient is the same), or a Boots own-brand aspirin or Paracetamol tablet, the pill you swallowed will have been made here. â€Å"Six hundred people work here,† as per Catherine McGrath, who is working there as â€Å"shift manager, analgesics†. She explained that the factory works seasonally, making cold remedies in the autumn to meet winter demand, and hay fever remedies in the spring. Headaches are a year-round phenomenon. â€Å"Theres a constant demand for painkillers,† McGrath Before the fluffy white powder becomes a hard, glossy pill, it must go through many different stages. First, it is mixed with â€Å"excipients†, ingredients that have no painkilling role. Each Nurofen pill, for instance, contains 200mg of ibuprofen, but also maize starch, sucrose, calcium Sulphate, Stearic acid and shellac. These things hold it together, bulk it out, make it taste nice and help it disintegrate when it reaches the stomach. The factory is large and sterile, like a setting in a JG Ballard novel big, barn-like spaces, dull, neutral colours, large rooms full of vats. The thing that gets you is the scale. This is about making millions and millions of pills to cure tension headaches in France, migraines in Germany, hangovers in Holland, Belgium, Denmark, and Sweden. Naturally, after a few hours in this environment, a headache started creeping up on me. Stewart Adams, the inventor of ibuprofen, lives modestly in a compact modern house on the outskirts of Nottingham. On the sideboard in his living room there is a silver Nurofen pack, cast in metal, with the names of the first Nurofen advertisers on the back. He won an OBE for services to science in 1987, and his name is on the ibuprofen patent. But Adams has derived no great material reward from his invention no house in the country, not even a lifetime supply of painkillers. When he gets a headache, he goes to the corner shop just like the rest of us. From the article the guardian 2001 A sprightly, talkative 79, Adams came upon ibuprofen when he was working as a research scientist for Boots in the late 1950s, looking for a drug to reduce inflammation in patients with rheumatoid arthritis. Looking back on his career, he says he was â€Å"very disappointed†. He had found a headache remedy that was more potent than aspirin, with fewer side-effects but he hadnt found a cure for rheumatoid arthritis. His operation was very small â€Å"a man and a boy†. Typically, his research budget was between  £4,000 and  £5,000 a year. Adams discovered that aspirin reduced the swelling caused by ultraviolet light on the skin. Working with an organic chemist called John Nicholson, he began looking for aspirin-like compounds that might have fewer side-effects on arthritic patients. â€Å"It was a bit hit and miss,† he told me. (This was long before John Vane had discovered how aspirin worked.) â€Å"We werent as clearcut in our thinking as we might have been,† said Adams. He and Nicholson looked at hundreds of chemical compounds. They put several drugs through clinical trials, testing them on arthritic patients. One drug produced a nasty rash in a large percentage of the patients; another produced a rash in a smaller, but still significant, percentage. A third, ibufenac, an acetic acid, caused jaundice. â€Å"We had to sit back and have another rethink,† said Adams. During this long process of trial and error, Adams synthesized a version of ibufenac that was not an acetic acid but a proprionic acid ie, related to propane rather than vinegar. He assumed it would be toxic but, surprisingly, it wasnt: it had a short half-life in the tissues. It was like aspirin, only you could take more of it. Adams and his colleagues began taking the compound, ibuprofen, when they got headaches. â€Å"We knew it was analgesic, because we were taking it well before it got on the market,† he says. He remembers making a speech at a conference after a few drinks the night before, having dealt with his hangover by taking 600mg of this new drug he had invented. When Boots patented ibuprofen in 1962, Adams could have had little idea what he had invented an analgesic that would compete with aspirin; a drug that, once its control had passed into the hands of the marketing men, would change the way we consume painkillers for ever. For the rest of his career, Adams continued with his efforts to find a cure for rheumatoid arthritis, without success (although ibuprofen has important uses in its treatment). Holding the original patent in his hands, Adams said, laughing, â€Å"We didnt get anything. I think, in fact, we were supposed to be given a pound for signing away our signatures, but we didnt even get that.† Now that painkillers exist in a no mans land between medicine and product, they dont need someone to prescribe them they need someone to market them. Don Williams, the man currently responsible for the design of the Nurofen pack, works in Notting Hill, west London. His office is just what youd expect minimal furnishings, varnished, blond-wood floors. In the upstairs lobby there is a shopping trolley full of products designed by his company, Packaging Innovations Global: Double Velvet loo paper, Head Shoulders shampoo, Pot Noodle and Nurofen. A former session guitarist from Middlesbrough, Williams is tall and slim, with wonderfully tasteful casual clothes and a fashionably shaved head. â€Å"Thats our philosophy,† Williams said, looking at the trolley. â€Å"Thats what we believe in. Getting things in trolleys. At the end of the day, thats what were paid for.† Packaging Innovations began designing Nurofen packs about five years ago. â€Å"There are very few brand icons that visually communicate what they actually do,† Williams said. The target design is â€Å"directly related to the brand promise†. Two years ago, the Brand Council, an advertising industry panel, named Nurofen as one of 100 British â€Å"superbrands†, one that â€Å"offers consumers significant emotional and/or physical advantage over its competitors that (consciously or subconsciously) customers want, recognize and are willing to pay a premium for†. One of Williams innovations was to place the target in the centre of the pack, with a chevron radiating out to the sides. He also wanted more of the silver foil on the packs to be visible. Consumers, he told me, are visually literate they see the pack design before they read the words. When he took over the design of Benson Hedges cigarette packs, Williams made sure that every pack was gold, even the packs containing low-tar cigarettes, which had previously been silver. â€Å"We believe that brand identities should be recognized at a distance,† he said, â€Å"even through half-closed eyes, or sub-optimal conditions, or in peripheral vision.† In supermarkets, says Williams, â€Å"We want a blocking effect on the shelf. The chevron links all the packs together, so you get a wave effect.† As I left, he said, â€Å"I get more kicks out of seeing a pack in a bin than on a shelf.† This article gives the glimpse of the Neurofen how it is produce? How it was established and how the packing of the brand was designed. So right from 1960 through the effort from the three colleagues from the boots pharmaceutical while developing the drug to the event of August 1983 where it was launched as OTC medicine under the name of the Neurofen, the process of branding had already began. The brand is owned by the Reckitt Benckiser Now the company Reckitt Benckiser, creates the question mark specially on most of us specially to common people who has atleast the knowledge about companies like Pfizer and JohnsonJohnson or say Procter and Gamble which are very much well-known for the best corporate practices and are always been active in media .where as in case of this company it is not rather, the brands which they owned has been widely accepted and has been part of our daily lives from decades long Brand like: Veet, Dettol, Clearasil, Streptsile, Gaviscon Home care like: Air wick, Mortein Fabric care: Calgon, Vanish Surface care: Lysol: Dettol: and Neurofen Most of these brands like Dettol Airwick and Mortien are well establish brand and are 1st choice of the customers when they buy it, they are whichever brand these company owns has certainly enjoyed the brand loyalty, these are the brands that are emotionally attached to the people. Now Neurofen is among the other brand which has already achieved a market leader in its segment and it is in the process to get emotionally attached to their lives. As per the latest figure (0) mentioned the,net sales was 83.5 million which was further boosted to 89.90 million in the year 2008. So there is a clear difference of around 7 and half million growth, specially in such a enviournment where business are not growing, it is very rare, also companies are not investing too much in developing their brand and this might have affected Anadin and Panadol business. Where as in case of Anadin which is owned by Wyeth the net sales in 2007 was 38.50 which dropped down in 2008 by 2.3% to 37.60 million and similar is the case of Panadol which is owned by Glaxo smith Kline where the net sales which were just 12.8 in 2007 to 13.4 growth of around 4.9 % in all. Prior to 2007 Anadin was market leader but later on the placed is replaced by the Neurofen and now it has established brand as a with sustainable growth. So what are the factor that has created this change? Is it totally phenomenal event where 1 brand dies and other replaces it? But how can Neurofen can compete with brand like Anadin who as I mentioned is owned by Wyeth which is one of the worlds leading pharmaceutical and healthcare products companies, which have skilled professional who understand the pharmaceutical business, similar is the case of Panadol whose owner Glaxo Smith Keline which are also involved in the core business of pharmaceuticals from many years. So a company which is partially related to pharmaceuticals with just few OTC products in its portfolio has become market leader in past couple years is indeed due to the fabulous branding of the product Thus how the Nurofen is different from the other brands? Is it really more effective towards the pain ?or Is it the components of the branding that is creating the space within the buyers? To understand this we need to know where the other competitors are were during the 2006 and where are they right now, what were their strategic moves? STARTING WITH ANADIN Few interesting facts: Anadin was formulated by a US dentist in 1918. Nearly 400m Anadin tablets were sold in the last year. If laid side by side they would reach from London to New York ACHIEVEMENT: Anadin is the most famous OTC brand in the UK with over 90% consumer awareness (Source: RSGB). It has mass market appeal with users of all ages from sixteen upwards. Changes in legislation in the 1990s enabled the brand to extend its product range while maintaining its position as a leading pain killer brand which delivered a range of long standing values to the consumer. Today Anadin is the second biggest selling branded analgesic in the UK and its product range is worth  £45m. History Originally launched in the US as Anacin, the brand appeared in the UK in 1932 under the Anadin name. It is owned by Wyeth and has always communicated that its key task is to defeat pain quickly. Widely respected by health care professionals and consumers alike, Anadin has used several different slogans to press home its message over the years. These range from the famous Nothing Acts Faster than Anadin slogan, which was introduced in 1955, to the recent â€Å"Headache! What Headache?† and â€Å"When only fast will do†. Anadin has successfully steered its way through the growth of Own Label products during the 1990s which resulted in many consumers switching from branded goods to retailers own lines, including health care products by innovating and providing solutions relevant to its target market. Product Anadin is one of the UKs oldest and best known oral analgesics and a firm family favorite. The original aspirin-based formula provides fast, effective relief for a wide range of everyday aches and pains including headaches, period and dental pains, as well as the symptoms of colds and flu. The range has evolved into a portfolio of six UK variants delivering pain relievers in a variety of formats comprising caplets, tablets, liquid capsules and soluble tablets. Anadin Extra, containing aspirin, Paracetamol and caffeine was launched in 1983. Its counterpart, Anadin Extra Soluble, which was unveiled in 1992, is ideal for those finding tablets difficult to swallow. The formula is more readily absorbed into the bloodstream enabling it to act faster. In 1988, Wyeth launched Anadin Paracetamol, a formulation suitable for children from the age of six, which is designed to reduce temperature and is therefore especially beneficial in the treatment of feverish colds and flu. In 1997, Anadin Ibu profen was introduced. Coated for easy swallowing, it is formulated to relieve rheumatic or muscular pain, backache and period pain whilst actively reducing inflammation. Recent developments The last three years have witnessed continuing innovation. As a result of the launch of Anadin Ultra in September 1999, sales grew at a double-digit rate. Anadin Ultra contains an ibuprofen solution in an easy to swallow, soft gelatin capsule allowing it to be rapidly absorbed into the bloodstream, combating pain more than twice as fast as tablets. In a move to benefit consumers and trade, the entire range received a new look in July 2002. Key features included a new embossed Anadin logo which reflects a more modern and dynamic image. In addition, Anadin Ultra and Extra packs were foiled to differentiate these variants as the most premium within the range. The effect of these changes has added branding consistency across the entire product range, ensuring stronger impact when the variants are grouped together. This improved on-shelf stand-out conveys to consumers that in an increasingly competitive market, Anadin offers a range of premium quality products. For consumers, the new design aims to take the pain out of choosing a painkiller while communicating the modernity of the brand. Key indicators on the front of packs encourage analgesic users to identify the best product for their specific type of pain. Additionally, the use of consumer friendly language on the back of packs and on information leaflets further simplifies product selection and usage. Careline details are also included on packs, allowing consumers to receive further advice and guidance about the range. Promotion Anadins familiar logo is synonymous with its brief to tackle everyday aches and pains swiftly and effectively since its launch more than 70 years ago. It is important for the brand to be at the forefront of product development and to inform the public about the benefits these products can bring. Therefore, advertising is key to Anadins promotional strategy. In September 2002 it launched a terrestrial and satellite television campaign for Anadin Ultra. The campaign avoided the scientific angle taken by some other brands and opted for a humorous, slice-of-life approach featuring the Twice as Fast strapline with the consumer message that Anadin Ultras liquid ibuprofen capsules could hit pain more than twice as fast as their tablet equivalent. The Bus Stop creative focuses on a typical British scene †¹ a bus queue. The woman at the front of the queue announces, â€Å"Its gone!† leaving everyone to assume she means the bus. Confus Relationship Between Customer Perception and Branding Relationship Between Customer Perception and Branding ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus trying to prove the importance of branding which has become the modern tool for doing the business METHODOLOGY The basic questionnaire was designed and were distributed to the users who spend atleast the minimum amount on the above three product, the target of 70 was set order to get rid of the errors like miscommunication, unfilled sets etc and thus of 70, 38 did answer the questionnaire properly which were further tabulated and concluded FINDINGS What I was expecting that Neurofen would appear as a most effective in its class of product but, rather Anadin leads in term of effectiveness but still the sales figure shows that Neurofen is market leader. So this might be the sheer effect of the branding which Neurofen has adopted, thus despite a little bit weak in its performance as per the survey its branding is excellent far better than other two products. LIMITATION Due to the limitation of the time the primary research was conducted on time scale of around 17 days, so I was able to cover 38 users which is more than half as compared to the 70 which were targeted. Executive summary: Well the basic aim of the dissertation is to show how the perception is built among the users for a particular brand irrespective of the effectiveness. Thus also I will try to explain the UK market for the over the counter products and try to analyze the top three brands, where I will be dealing with process of branding in respect to these three brand The dissertation initially will deal with general introduction where we will be able to understand the what is the over the counter products are, who are brands that leads the market, then I will be dealing with each brand with brief description of their portfolio, this will certainly give the clearer picture of the brands in whole. Followed by this I will give the brief description of the primary research where in I will investigate the effectiveness of the brand irrespective of the brand position and we expect Neurofen to be the most effective as per the market position, and thus relating the findings to the process of the branding and ultimately to the sales figure In order to make the data understanding more easy there has been use of graphs and the few of the pie chart which gives the more precise picture of the situation. Thus dissertation will end up with few of the interesting figures their analysis vs. the actual scenario GENERAL INTRODUCTION: Until 1960s and 1970s, painkillers were kept in a glass bottle in the bathroom medicine cabinet. When you had a headache, you would wait until you got home and then open the dusty bottle and shake out two pills: round, powdery discs with bevelled edges and a bisect line a groove cut into the pill so that you could snap it in half for a reduced dose. Youd swallow the pills, either aspirin or Paracetamol, with a glass of water. They felt uncomfortably large in the throat and had a bitter taste. The bottle, which contained 50 pills, hung around for months, even years. Now, when we feel a headache coming on, we pat our pockets to see if we have any painkillers with us. The time between pain and treatment has shrunk to almost nothing. These days, the pills do not come in bottles, but in blister-packs in bright, shiny boxes. When I leave the house, I sometimes run through a checklist keys, wallet, phone painkillers. The packets, some of which are plastic and shaped like mobile phones, are cheerful and glossy; elegant enough to put on a table in a restaurant, they look like lifestyle accessories. You take them with you when you leave the house, partly for convenience and partly because you know that, if you leave them lying around, someone else will pocket them. Painkillers are no longer hard to swallow; the pills have smooth edges, and some have a glossy coating of hard sugar, like Smarties or MMs. Some of them are mint- or lemon-flavored. If your throat objects to tablets, you can take caplets, which are longer and thinner, or â€Å"liquid capsules†, which are soft and gelatinous, like vitamin pills, or powder, which is poured from a sachet into a glass of water. You could conceivably take a painkiller while you were out jogging, or running for the bus. Painkillers are also more widely available than they used to be. We have been able to buy aspirin and paracetamol over the counter for some time now, but in 1996 restrictions on the sale of ibuprofen the newest, raciest painkiller were relaxed, making it available in supermarkets, newsagents and corner shops, as well as from the pharmacist. This was part of an NHS drive to save money by taking pressure off doctors and pharmacists; during my stay in London, we have been taught to be self-medicating when it comes to pain. The change came about after Galpharm, a British pharmaceutical company, made a successful application to the Medicines Control Agency for a license to have ibuprofen moved from the pharmacy to the â€Å"general sales list†. After that, painkiller advertising, marketing and packaging moved into a different league. Inevitably, we are also spending more on painkillers than ever. Id buy them as a matter of course, with my groceries. We now a days found wanting to buy smart painkillers, in the same way that I might buy smart jeans or decent coffee. For me, and for many people I spoke to(co-employee), the temptation is to catch headaches early, nip them in the bud. We have become enthusiastic self-medicators. In 1997, according to the market research firm Euro monitor, the British painkiller market was worth  £309m. In 2001, it was worth  £398m. In other words, it grew by almost 30% in just four years, probably the biggest hike since the German company Bayer opened the first US aspirin factory in 1903. Euro monitor predicts more growth: by 2006, it estimates that the market will be worth  £483m, and by now it has already crossed  £600 figure. Recently, I found myself in someones (college friend) house with a slight headache. No problem, he said. He had stocked up on painkillers he thought he had four packets, a total of 48 pills. But he couldnt find them; the packets had all gone. Three people (room mates working in Mac Donald) were living in the house. â€Å"I just bought them a couple of days ago,† he said. This is what makes me more querious that how this tiny stuff has entrenched in our lives. As per my finding from the local corner shops An ordinary shop, you can buy three basic types of painkiller The one which contains aspirin, which has been around for a century; or either has paracetamol, which emerged as a popular alternative after the war; and from past couple of decades they contain basically ibuprofen, which was invented in the early 1960s and has been a pharmacy medicine since 1983. Ibuprofen is slightly gentler on our stomach than aspirin, but it does not thin our blood to the same extent. Aspirin and ibuprofen reduce pain, fever and inflammation, while paracetamol reduces only pain and fever. Paracetamol is gentle on the stomach, but can damage the liver if you take too many. Paracetamol is also the suicide drug; you can die a painful death by knocking back as few as 25. (For this reason, the government has taken steps to reduce packet sizes; since 1998, you have been able to buy packets of no more than 16 in supermarkets, or 32 in pharmacies though there is nothing to stop you from going to more than one shop. The multibillion-dollar paracetamol industry in the US has thus far resisted all attempts by the Food and Drug Administration to reduce packet size.) Aspirin and ibuprofen are potentially less harmful: most people would survive a cry-for-help dose of around 50 aspirins, or even 100 ibuprofen tablets. When it comes to headaches, ibuprofen is my drug of choice. (Im not alone: according to Euromonitor, ibuprofen now has 31% of the market, and is growing exponentially. Aspirin has a 7% share, and paracetamol 13%; the rest of the market is made up of combination painkillers.) I also, I have noticed, have strong brand loyalty. When I go to the supermarket, my eye is drawn to the row of shiny silver packs with a chevron and a target design Nurofen. Nurofen claims to be â€Å"targeted pain relief†. I am highly influenced by the advert of the car racing and the way the tablet they have shown as bullet acting on the pain. Targeting a headache costs me around 20p a shot. On one level, I am aware that the active ingredient in a single Nurofen tablet, 200mg of ibuprofen, is exactly the same as that in a single Anadin ibuprofen tablet, or an Anadin Ultra, a Hedex ibuprofen, a Cuprofen or, for that matter, a generic own-brand ibuprofen tablet from Safeway, Sainsburys or Tesco. On another level, Nurofens targeting promise appeals to me. It feels hi-tech(Remember about car advert), almost environmentally sound. It makes me think of stealth bombers dropping smart bombs down the chimney of the building they want to destroy, with minimum collateral damage. Are our headaches getting worse, or do we just think they are? I went to see DrVajpayee My GP, a consultant in pain management, in his office at Brigstock medical service in Thornton heath, to find out what he thought. Dr Vajpayee offers his service through NHS Dr Vajpayee believes that our society tolerates less pain than ever before. Modern life requires you to be pain-free; there just isnt time to lie around waiting for a headache to go. Young people are more impatient than older people; when they feel pain, they want something done about it, immediately. Generally speaking, the younger the consumer, the stronger the painkiller they are marketed: Anadin Original is pitched at people over 45, Anadin Extra at people between 25 and 55, and Anadin Ultra at people between 19 and 32. Of course, there is a limit to this sliding scale: Nurofen for Children (six months and over) contains 100mg of Nurofen, half the adult dose. Is any of this surprising? We live in an age of quick fixes. These days, we expect everything to get faster cars, lifts, food. When we suffer psychological distress, we take Prozac and Seroxat. More people are having their wisdom teeth extracted under general anesthetic. Caesarean section is on the increase. Half a century of the NHS has softened us up, and the sheer success of modern medicine has made pain something of an anomaly. We work out, we take vitamins: we cant really be doing with headaches. We see pain not as a symptom an alarm system to warn us of illness but more as an illness in itself. When the alarm comes on, we just want it turned off. Look at the ads on TV, and on buses and trains in any major city: painkillers will get you back to work, help you keep your job, deal with the kids; with painkillers, you can cope. I had a slight hangover the day I visited Vajpayee, which seemed to be getting worse. Id nearly missed my train, and found myself repeatedly clenching my jaw in the taxi. Id planned to buy some Nurofen before I got on the train, but had run out of time. Dr Vajpayee explained the anatomy of my headache. The alcohol We drink does dehydrates the inside of our skull. Consequently, the Dura, the Cellophane-like membrane that encases our brain, has no longer fully supported. Cells inside our skull were gets traumatized, and had responds by releasing tiny amounts of Arachidonic acid; this acid, having seeped out by our cell after we drink ,later this acid turns into a set of chemical compounds called prostaglandins. And these prostaglandins hurt us; they tell nerve endings in our head to tell our brain that my cells were traumatized. Our brain, in turn, does try to get our attention, and succeeds. And this process of our brain to communicate that there is some defect in our system the process is called pain. It felt as if something inside my head was being gently pulled away from my skull, which it was. When you take aspirin, or paracetamol, or ibuprofen, the drug works by deactivating a chemical called prostaglandin H synthetase, the catalyst that turns Arachidonic acid into prostaglandins. So even though your cells are still traumatized, your brain is no longer aware of the trauma. Your brain is being fooled. This process was discovered in aspirin in the 1970s by John Vane, a scientist working at the Welcome Foundation, who went on to win the Nobel Prize in 1982. (Aspirin was first synthesized in Germany in 1899, and so had been on the market for more than 70 years before anybody knew how it worked.) â€Å"Pain,† said Vajpayee, â€Å"is what the patient says it is.† All sorts of things can make you feel headachey, including muscle contractions on the scalp or the back of the neck, dehydration from drinking too much alcohol or caffeine, staring at your computer screen for too long, looking at bright lights, colds and flu, grinding your teeth, anxiety at the prospect of getting a headache. Sometimes, prostaglandins are produced when there is no apparent trauma. You might feel pain because something has subtly altered the balance of your brain chemistry, or simply because your mood has changed; you might be producing an uneven amount of serotonin or dopamine. You might, most worryingly, have a headache because you take too many painkillers, a condition known as â€Å"medication overuse headache†. A study published in the British Medical Journal last October found that â€Å"daily or near-daily headache is at epidemic levels, affecting up to 5% of some populations, and chronic overuse of headache drugs may account for half of this phenomenon†. Low doses daily appeared to carry greater risks than larger doses weekly. Of course, most pharmaceutical research is sponsored by pharmaceutical companies, which are understandably reluctant to explore the negatives. But what research there is suggests that analgesics, when used frequently, chronically reduce levels of serotonin, and increase levels of pain-signalling molecules. Earlier this year, the New York Times reported that a German study had found that even a two-week course of Tylenol (an American brand of paracetamol) â€Å"causes a drop in serotonin-receptor density in rat brains†, an effect that is reversed when the rats are taken off the painkillers. If you keep fooling your brain into not feeling pain, your body will eventually fight back and make you feel more pain. And then youll want more painkillers; its a vicious circle. Imagine this as a business proposition. You buy a cardboard tub of fluffy white powder for around  £100. Then you turn the powder into a quarter of a million pills, which you sell at 10p per pill. Every cardboard tub you buy makes you a profit of  £24,900. The powder is pure ibuprofen. The pills are painkillers. The company is Boots, which owns a subsidiary called Crookes Healthcare, which manufactures Nurofen. Sounds good, doesnt it? Of course, there are overheads you have to invent the drug, spend years on expensive clinical trials, build a factory, and hire people to make the pills, tell the public about the pills, and design the packs so they look attractive on the shelves. From the store manager of East Croydon boots pharmacy and article from Google, Boots corporate responsibility. â€Å"It takes 10 years and  £200m to get a new drug accepted,† said Dr Jagdish Acharya, a senior medical adviser to Boots(From the store manager of East Croydon.) Boots head office, and the factory that makes many of its painkillers, are on a campus that lies a few miles outside Nottingham. Every day, trucks full of raw ingredients arrive at one end of the factory, and trucks leave the other end with the finished product tens of thousands of cardboard packs, destined for 90 countries. This is D-95, one of the biggest painkiller factories in Britain, working 24 hours a day. If youve ever popped a Nurofen tablet, or a Nurofen tablet, or a Nurofen Plus, or a Nurofen liquid capsule, or a Boots own-brand generic ibuprofen tablet (the active ingredient is the same), or a Boots own-brand aspirin or Paracetamol tablet, the pill you swallowed will have been made here. â€Å"Six hundred people work here,† as per Catherine McGrath, who is working there as â€Å"shift manager, analgesics†. She explained that the factory works seasonally, making cold remedies in the autumn to meet winter demand, and hay fever remedies in the spring. Headaches are a year-round phenomenon. â€Å"Theres a constant demand for painkillers,† McGrath Before the fluffy white powder becomes a hard, glossy pill, it must go through many different stages. First, it is mixed with â€Å"excipients†, ingredients that have no painkilling role. Each Nurofen pill, for instance, contains 200mg of ibuprofen, but also maize starch, sucrose, calcium Sulphate, Stearic acid and shellac. These things hold it together, bulk it out, make it taste nice and help it disintegrate when it reaches the stomach. The factory is large and sterile, like a setting in a JG Ballard novel big, barn-like spaces, dull, neutral colours, large rooms full of vats. The thing that gets you is the scale. This is about making millions and millions of pills to cure tension headaches in France, migraines in Germany, hangovers in Holland, Belgium, Denmark, and Sweden. Naturally, after a few hours in this environment, a headache started creeping up on me. Stewart Adams, the inventor of ibuprofen, lives modestly in a compact modern house on the outskirts of Nottingham. On the sideboard in his living room there is a silver Nurofen pack, cast in metal, with the names of the first Nurofen advertisers on the back. He won an OBE for services to science in 1987, and his name is on the ibuprofen patent. But Adams has derived no great material reward from his invention no house in the country, not even a lifetime supply of painkillers. When he gets a headache, he goes to the corner shop just like the rest of us. From the article the guardian 2001 A sprightly, talkative 79, Adams came upon ibuprofen when he was working as a research scientist for Boots in the late 1950s, looking for a drug to reduce inflammation in patients with rheumatoid arthritis. Looking back on his career, he says he was â€Å"very disappointed†. He had found a headache remedy that was more potent than aspirin, with fewer side-effects but he hadnt found a cure for rheumatoid arthritis. His operation was very small â€Å"a man and a boy†. Typically, his research budget was between  £4,000 and  £5,000 a year. Adams discovered that aspirin reduced the swelling caused by ultraviolet light on the skin. Working with an organic chemist called John Nicholson, he began looking for aspirin-like compounds that might have fewer side-effects on arthritic patients. â€Å"It was a bit hit and miss,† he told me. (This was long before John Vane had discovered how aspirin worked.) â€Å"We werent as clearcut in our thinking as we might have been,† said Adams. He and Nicholson looked at hundreds of chemical compounds. They put several drugs through clinical trials, testing them on arthritic patients. One drug produced a nasty rash in a large percentage of the patients; another produced a rash in a smaller, but still significant, percentage. A third, ibufenac, an acetic acid, caused jaundice. â€Å"We had to sit back and have another rethink,† said Adams. During this long process of trial and error, Adams synthesized a version of ibufenac that was not an acetic acid but a proprionic acid ie, related to propane rather than vinegar. He assumed it would be toxic but, surprisingly, it wasnt: it had a short half-life in the tissues. It was like aspirin, only you could take more of it. Adams and his colleagues began taking the compound, ibuprofen, when they got headaches. â€Å"We knew it was analgesic, because we were taking it well before it got on the market,† he says. He remembers making a speech at a conference after a few drinks the night before, having dealt with his hangover by taking 600mg of this new drug he had invented. When Boots patented ibuprofen in 1962, Adams could have had little idea what he had invented an analgesic that would compete with aspirin; a drug that, once its control had passed into the hands of the marketing men, would change the way we consume painkillers for ever. For the rest of his career, Adams continued with his efforts to find a cure for rheumatoid arthritis, without success (although ibuprofen has important uses in its treatment). Holding the original patent in his hands, Adams said, laughing, â€Å"We didnt get anything. I think, in fact, we were supposed to be given a pound for signing away our signatures, but we didnt even get that.† Now that painkillers exist in a no mans land between medicine and product, they dont need someone to prescribe them they need someone to market them. Don Williams, the man currently responsible for the design of the Nurofen pack, works in Notting Hill, west London. His office is just what youd expect minimal furnishings, varnished, blond-wood floors. In the upstairs lobby there is a shopping trolley full of products designed by his company, Packaging Innovations Global: Double Velvet loo paper, Head Shoulders shampoo, Pot Noodle and Nurofen. A former session guitarist from Middlesbrough, Williams is tall and slim, with wonderfully tasteful casual clothes and a fashionably shaved head. â€Å"Thats our philosophy,† Williams said, looking at the trolley. â€Å"Thats what we believe in. Getting things in trolleys. At the end of the day, thats what were paid for.† Packaging Innovations began designing Nurofen packs about five years ago. â€Å"There are very few brand icons that visually communicate what they actually do,† Williams said. The target design is â€Å"directly related to the brand promise†. Two years ago, the Brand Council, an advertising industry panel, named Nurofen as one of 100 British â€Å"superbrands†, one that â€Å"offers consumers significant emotional and/or physical advantage over its competitors that (consciously or subconsciously) customers want, recognize and are willing to pay a premium for†. One of Williams innovations was to place the target in the centre of the pack, with a chevron radiating out to the sides. He also wanted more of the silver foil on the packs to be visible. Consumers, he told me, are visually literate they see the pack design before they read the words. When he took over the design of Benson Hedges cigarette packs, Williams made sure that every pack was gold, even the packs containing low-tar cigarettes, which had previously been silver. â€Å"We believe that brand identities should be recognized at a distance,† he said, â€Å"even through half-closed eyes, or sub-optimal conditions, or in peripheral vision.† In supermarkets, says Williams, â€Å"We want a blocking effect on the shelf. The chevron links all the packs together, so you get a wave effect.† As I left, he said, â€Å"I get more kicks out of seeing a pack in a bin than on a shelf.† This article gives the glimpse of the Neurofen how it is produce? How it was established and how the packing of the brand was designed. So right from 1960 through the effort from the three colleagues from the boots pharmaceutical while developing the drug to the event of August 1983 where it was launched as OTC medicine under the name of the Neurofen, the process of branding had already began. The brand is owned by the Reckitt Benckiser Now the company Reckitt Benckiser, creates the question mark specially on most of us specially to common people who has atleast the knowledge about companies like Pfizer and JohnsonJohnson or say Procter and Gamble which are very much well-known for the best corporate practices and are always been active in media .where as in case of this company it is not rather, the brands which they owned has been widely accepted and has been part of our daily lives from decades long Brand like: Veet, Dettol, Clearasil, Streptsile, Gaviscon Home care like: Air wick, Mortein Fabric care: Calgon, Vanish Surface care: Lysol: Dettol: and Neurofen Most of these brands like Dettol Airwick and Mortien are well establish brand and are 1st choice of the customers when they buy it, they are whichever brand these company owns has certainly enjoyed the brand loyalty, these are the brands that are emotionally attached to the people. Now Neurofen is among the other brand which has already achieved a market leader in its segment and it is in the process to get emotionally attached to their lives. As per the latest figure (0) mentioned the,net sales was 83.5 million which was further boosted to 89.90 million in the year 2008. So there is a clear difference of around 7 and half million growth, specially in such a enviournment where business are not growing, it is very rare, also companies are not investing too much in developing their brand and this might have affected Anadin and Panadol business. Where as in case of Anadin which is owned by Wyeth the net sales in 2007 was 38.50 which dropped down in 2008 by 2.3% to 37.60 million and similar is the case of Panadol which is owned by Glaxo smith Kline where the net sales which were just 12.8 in 2007 to 13.4 growth of around 4.9 % in all. Prior to 2007 Anadin was market leader but later on the placed is replaced by the Neurofen and now it has established brand as a with sustainable growth. So what are the factor that has created this change? Is it totally phenomenal event where 1 brand dies and other replaces it? But how can Neurofen can compete with brand like Anadin who as I mentioned is owned by Wyeth which is one of the worlds leading pharmaceutical and healthcare products companies, which have skilled professional who understand the pharmaceutical business, similar is the case of Panadol whose owner Glaxo Smith Keline which are also involved in the core business of pharmaceuticals from many years. So a company which is partially related to pharmaceuticals with just few OTC products in its portfolio has become market leader in past couple years is indeed due to the fabulous branding of the product Thus how the Nurofen is different from the other brands? Is it really more effective towards the pain ?or Is it the components of the branding that is creating the space within the buyers? To understand this we need to know where the other competitors are were during the 2006 and where are they right now, what were their strategic moves? STARTING WITH ANADIN Few interesting facts: Anadin was formulated by a US dentist in 1918. Nearly 400m Anadin tablets were sold in the last year. If laid side by side they would reach from London to New York ACHIEVEMENT: Anadin is the most famous OTC brand in the UK with over 90% consumer awareness (Source: RSGB). It has mass market appeal with users of all ages from sixteen upwards. Changes in legislation in the 1990s enabled the brand to extend its product range while maintaining its position as a leading pain killer brand which delivered a range of long standing values to the consumer. Today Anadin is the second biggest selling branded analgesic in the UK and its product range is worth  £45m. History Originally launched in the US as Anacin, the brand appeared in the UK in 1932 under the Anadin name. It is owned by Wyeth and has always communicated that its key task is to defeat pain quickly. Widely respected by health care professionals and consumers alike, Anadin has used several different slogans to press home its message over the years. These range from the famous Nothing Acts Faster than Anadin slogan, which was introduced in 1955, to the recent â€Å"Headache! What Headache?† and â€Å"When only fast will do†. Anadin has successfully steered its way through the growth of Own Label products during the 1990s which resulted in many consumers switching from branded goods to retailers own lines, including health care products by innovating and providing solutions relevant to its target market. Product Anadin is one of the UKs oldest and best known oral analgesics and a firm family favorite. The original aspirin-based formula provides fast, effective relief for a wide range of everyday aches and pains including headaches, period and dental pains, as well as the symptoms of colds and flu. The range has evolved into a portfolio of six UK variants delivering pain relievers in a variety of formats comprising caplets, tablets, liquid capsules and soluble tablets. Anadin Extra, containing aspirin, Paracetamol and caffeine was launched in 1983. Its counterpart, Anadin Extra Soluble, which was unveiled in 1992, is ideal for those finding tablets difficult to swallow. The formula is more readily absorbed into the bloodstream enabling it to act faster. In 1988, Wyeth launched Anadin Paracetamol, a formulation suitable for children from the age of six, which is designed to reduce temperature and is therefore especially beneficial in the treatment of feverish colds and flu. In 1997, Anadin Ibu profen was introduced. Coated for easy swallowing, it is formulated to relieve rheumatic or muscular pain, backache and period pain whilst actively reducing inflammation. Recent developments The last three years have witnessed continuing innovation. As a result of the launch of Anadin Ultra in September 1999, sales grew at a double-digit rate. Anadin Ultra contains an ibuprofen solution in an easy to swallow, soft gelatin capsule allowing it to be rapidly absorbed into the bloodstream, combating pain more than twice as fast as tablets. In a move to benefit consumers and trade, the entire range received a new look in July 2002. Key features included a new embossed Anadin logo which reflects a more modern and dynamic image. In addition, Anadin Ultra and Extra packs were foiled to differentiate these variants as the most premium within the range. The effect of these changes has added branding consistency across the entire product range, ensuring stronger impact when the variants are grouped together. This improved on-shelf stand-out conveys to consumers that in an increasingly competitive market, Anadin offers a range of premium quality products. For consumers, the new design aims to take the pain out of choosing a painkiller while communicating the modernity of the brand. Key indicators on the front of packs encourage analgesic users to identify the best product for their specific type of pain. Additionally, the use of consumer friendly language on the back of packs and on information leaflets further simplifies product selection and usage. Careline details are also included on packs, allowing consumers to receive further advice and guidance about the range. Promotion Anadins familiar logo is synonymous with its brief to tackle everyday aches and pains swiftly and effectively since its launch more than 70 years ago. It is important for the brand to be at the forefront of product development and to inform the public about the benefits these products can bring. Therefore, advertising is key to Anadins promotional strategy. In September 2002 it launched a terrestrial and satellite television campaign for Anadin Ultra. The campaign avoided the scientific angle taken by some other brands and opted for a humorous, slice-of-life approach featuring the Twice as Fast strapline with the consumer message that Anadin Ultras liquid ibuprofen capsules could hit pain more than twice as fast as their tablet equivalent. The Bus Stop creative focuses on a typical British scene †¹ a bus queue. The woman at the front of the queue announces, â€Å"Its gone!† leaving everyone to assume she means the bus. Confus

Faulkner’s Relationship with his Daughter in the Film, William Faulkner

Faulkner’s Relationship with his Daughter in the Film, William Faulkner: A Life on Paper William Faulkner: A Life on Paper presents Faulkner as a struggling writer, father, and human being. He was moody, a periodic alcoholic, often in debt, affected in manner, and seemingly unable to make and retain significant relationships. Yet despite his apparent failings as a man (or perhaps because of them), Faulkner is perhaps the most successful and influential American literary artist of the 20th-century. Faulkner paved the way for many women writers to take up their pens and continue his literary quest into humankind’s psyche and the truth of our existence. His fathering of the many writers we will be reading this semester was a significant one; however, I am unsure if Jill Faulkner Sommers is able to forgive her father for his apparent neglect of fathering his true daughter. It is a commonly supposed that geniuses are able to produce their masterpieces because they are geniuses - because they do not act according to the customary social expectations of â€Å"average† human beings. They ...

How to quite smoking Essay

The smoking problem has become quite prevalent in our society. Several governments have had problems dealing with a huge health care burden due to diseases and conditions brought about by smoking. At the same time, individuals suffer several addictive and health issues due to smoking. While this information may be apparent to most of the smokers, studies have found that quitting a smoking habit is quite a challenge. The reason behind such challenge is attributed to Nicotine. Nicotine is an addictive substance naturally occurring in Tobacco. Nicotine, just like any other addictive substance creates a new feeling to the user. It creates feeling associated with drug such as cocaine, heroin and methamphetamine. Therefore, an attempt to stop quit is usually a difficult undertaking due to the emotional, mental and physical attachment to the nicotine. This paper will provide a step by step process that would assist a smoker to quit. The first step in quitting smoking is by making a vital decision that there is need to quit the practice. It is upon the smoker to make individual effort and get to the point of conceding to the position that smoking is both repugnant and unhealthy. Smoking is one of the greatest health risk known to humanity. There are several health conditions and diseases that can directly or indirectly be associated with smoking.One of the greatest health concerns for smoking is cancer. It is common knowledge, almost known to everyone, that smoking is a leading cause for lung cancer. Other cancers that have attributed to smoking include cancer of the throat (pharynx), mouth, blabber, nose, kidney, pancreas, stomach, colon and acute myeloid leukemia.Health conditions relating to smoking do not end there. Long time  smoking has been associated with heart attacks, blood vessel diseases and stroke. It may also lead to blindness, tooth loss, bad breath, gum diseases and poor personal hygiene. Moreover, smoking has serious repercussion on women and babies. Older women who smoke and use birth control pills tremendously increase their susceptibility to cancer and blood clots in the blood vessels (American Lung Association, 2011). Finally, quitting smoking will increase the life of an individual and this perhaps one of the most important reasons to quit smoking. Therefore, the first step in quitting smoking is making the decision to quit. Once the decision to quit smoking has been arrived at, the next important step is to set a date that the quitting starts. It is advisable to pick a quitting date that is within the month. This is due to the fact that taking too long to start the quit process will provide enough time to rationalize smoking and thus reverse the decision the quit. At the same time, one should take time to make a quit strategy in order to review all angles to evade failure. Thus, an individual could take about two to three weeks to properly plan the quit.This time should also be used to develop and identify physical and emotional activities that will replace the role of nicotine. In most cases, smoking is a routine performed along with other activities such watching TV, drinking, breaks at work or drinking coffee. One should identify these activities in order to replace the smoking with something else. For instance, if free hours were spent drinking and watching TV while smoking, such free time should be used in other activities say going to the gym, swimming, cycling or taking extra working hours. The emphasis is physical and mental involvement taking the mind and body off smoking. A successful quit is proved by a total avoidance of nicotine in all its variations. A quitting smoker who is around other smokers is very likely to revert to smoking. Either, going to locations where there smokers exposes the individual to secondary smoke which still contains nicotine and the psychological effects may be as smoking. Therefore, a quitting smoker should try as possible to keep off heavy smoking locations as well as friends.On the other hand, a quitting smoker should try and gain new behavior. If during smoking, the quitting individual was used to coffee and alcohol, it  advisable to switch to other drinks such juice and water. There are other things used to occupy the mouth such sugarless gum, carrot sticks or just hard candy. Smoke quitters may not be able be cope with a complete quit due to a high physical dependence on nicotine. While this may be case, studies have found medication that assist quitters cope with lack of nicotine. There are several nicotine replacement therapies that have been approved by the Food and Drug Administration (FDA). Some of the most common replacement therapies include patch, lozenges, gum, inhalers and nasal sprays. These replacement therapies contain a predetermined dosage of nicotine. The idea is to provide the body with a diminishing amount of nicotine so that the physical shock to the body is mitigated. However, any replacement therapy should not be administered by the patient. A quitting smoker needs to consult a physician in order to establish the extent and type of therapy to use. Either, the dosage used should be such that weaning off should be steady in order to record results. Therefore, it is important to have a personal physician who will provide guidance through out the quitting process. Smoking is a habit, usually easy to pick up but extremely difficult to let go. Several youths in their prime find smoking a â€Å"cool† indulgence and in most cases do not draw any direct pleasure from it. With time though, they become addicted to the nicotine and in the process grow as older smoking. With it come the health risks such as cancer, lung disease, stroke, heart attack, gum disease among others. Other undesirable outcomes have long been associated with smoking. In retrospect, it is of vital importance that individuals should quit smoking. It begins by the individual admitting that the practice is dangerous, health-wise and therefore must quit. The next step is draw a plan on when and how to stop smoking. The individual should develop activities that would replace time spent during smoking. Either, a change of character will be paramount for the individual to do away with things that remind them of the smoky past. Finally, quitters who need additional pharmaceutical therapy may seek such therapy with the assistance of qualified physicians. References Centers for Disease Control and Prevention (CDC). (2008 ). _Annual smoking-attributable mortality, years of potential life lost, and economic costs – United States, 2000-2004 MMWR._ . Retrieved November 21, 2012 , from www.cdc.gov: www.cdc.gov/mmwr/preview/mmwrhtml/mm5745a3.htm American Cancer Society. (2012 , October 18 ). _Guide to Quitting Smoking._ Retrieved November 21, 2012 , from www.cancer.org. http://www.cancer.org/acs/groups/cid/documents/webcontent/002971-pdf.pdf American Lung Association. (2011). _Trends in Tobacco Use._Retrieved November 21, 2012 , from www.lungusa.org: www.lungusa.org/finding-cures/our-research/trend-reports/Tobacco-Trend-Report.pdf

Comparison of Past and Present Students Essay

I. Introduction People often remark how different the students of today are to those in the past. Each generation claim that those who come after them are getting worse, while those who came before them are much better than they were when they were students. Are students really all that different â€Å"Now† than they were â€Å"Before†? It’s been said that with every batch, with every generation, students are slowly degrading, that you could count with your fingers, those student who truly excel nowadays. It is a very common proclamation that young people now are disrespectful, unmotivated and without problem solving ability. Most people say that â€Å"compared to when we were in high school† the students are very different, incompetent. This is a common perception today, from non teachers and teachers alike, but is this true? II. Context Of course, each generation is different; technology and culture change forces us to think and act differently, use different tools. The increase in population and politics also contribute to the differences between the students of the past and present. Advanced technology, computer and other gadgets like cell phones and scientific calculator enabled the students do their task quicker and easier, tools that help them to be more efficient. In the past students had to handwrite or use a typewriter for their reports, one mistake and you’ll have to repeat it. Now with computer, to matter how many mistake you make with your grammar and spelling the computer will detect your errors so you can make corrections before printing. With computers, you can edit reports or write additional data without doing it over again. Solving mathematical problem became easier too, with the use of calculators. Students in the past have to manually calculate before arriving with the answer, now with just pushing a few buttons, you’ll get the answer. One can find and download anything that is needed in the internet, without sifting through pages and volumes of books in the library. The printed books are almost phase-out as students now prefer ebooks they can read using their cell phones and tablets. There are various mode of transportation, to take students from one place to another faster. Even the method of teaching had change with technology; PowerPoint presentations are often used, and there are even subjects where students learn about information technology and computers. As a result students of the present tend to be lazy and arrogant, and most of the time the equipments technology brings are taken for granted, and are used for fun and games. Then, they have to go without these gadgets, so students then needed to be precise, not make errors. They learned to concentrate, to go slow but sure not to make mistakes. They are more organized and had more focus on whatever task they are doing. Our culture is constantly changing as we continue to grow, being influence by other culture and with the advancement of technology. We are becoming more materialistic, values and social norms changed brought by the influence we see on televisions or by surfing the internet. Because of these changes it is only natural to observe a difference on the behavior and attitudes of today’s students from students of yesteryears. In the past students are more respectful, industrious, punctual and obedient. Girls are demure and boys gallant; public display of affection is not allowed; teachers are more strict and can use corporal punishment on those who misbehave. The presentation of oneself is very important, having a suitable hairstyle and wearing the proper uniform or appropriate attire is rigidly observed. Today’s student think that they are superior to their teachers as they think they can learn everything they need to know from the internet; they are lacking in their attention span and tend to be irresponsible; having a weird hairstyle and adding unnecessary accessories to their uniform is perceived as being cool. Now it is almost a requirement to have the latest gadgets, fashionable clothes and a boyfriend/girlfriend to be accepted in a clique, to belong. The increase in population and politics also play a part in making a difference between the students today from students who came before them. Then, there are a lot less students and the teacher can pay closer attention to each of them. But with the increase of population more schools are being established especially for those places like in the rural area where the school is so far away a student has to travel several miles just to go to school. When the people in the administration of organization like DepEd and Ched, changes are bound to happen. In the past decade the curriculum is changed several times when the people in the administration changed, teachers and students alike adjust had to a new curriculum before they were used to the previous one. Politicians are also known for passing provisions that could affect the education system of our country; K to 12 is an example. III. Summary Students of the present largely differ from students in the past, from the way they think, act and with the tools that they use. Their motivation, organization and efficiency have also changed. Technology, culture change, increase in population and politics all contribute in making these differences. Technology provides the new tools and gadget that students enjoy today. When culture changes the social norms and values also change, in turn there would be an alteration in the behavior and attitudes of the students, our youth. The increase in population and politics create circumstances such as different education system and curriculum, where teachers and students alike have no choice but to make adjustments. IV. Conclusion Change is inevitable with the passage of time, changes that are caused by different things. Students and teacher alike have to adapt to these changes, it can make a task more efficient, it can make learning more exciting or it can become a distraction. The change affects the motivation and attitude of the students. It must be considered before a comparison is made that every batch, every generation have their own way, leave their own marks, it would be unfair to say that students today are becoming worse for they are only responding to the situations created by these changes.

Revival of Chikankari Essays

Revival of Chikankari Essays Revival of Chikankari Essay Revival of Chikankari Essay Lucknow is a lovely old city, a city of old gardens and palaces, fine architectural conceits mosques, temples and aging monuments, a city so favoured by European travelers once upon a time, that it was popularly called ‘the Constantinople of the East’. It has a great deal of historicity. It is synonymous with architectural elegance, cultural finesse, social warmth and an enduring love for gracious living. Lucknow also has the distinction of being today, the cusp of a very beautiful, very aesthetic form of white floral embroidery, unique to this geographical location. Chikankari, that has been practiced in Lucknow for almost more than two hundred years. Chikancraft is rooted in antiquity. The history of chikankari is richly anecdotal Some historians opine, that Chikan is a Persian craft as the word ‘Chikan’ is probably a derivative from the Persian word ‘Chikin’ or Chakeen which means a kind of embroidered fabric. Although the origins of Chikancraft, remain shrouded in the mists of time,but we can say with some justification that it gained a meaningful presence in Lucknow and its surrounding areas sometime during the late18th and early 19th century when it was brought to the Lakhnawi courts of the nawabs. It was patronized by the self-indulgent, pleasure-loving nawabs, favoured by local rajahs, sultans and zamindars and became a very intrinsic part of Lakhnawi grace and culture. Abdul Halim Sharar, in his book, Lucknow; The Last Phase of an Oriental Culture gives a very graphic description of male attire and specifically mentions the presence of chikan. According to him the people of Lucknow, ‘covered their heads with chau goshia, topi’s of chikan work, their bodies with angarkhas, their legs with wide pyjamas, and over their shoulders they draped scarves or cummerbands (sashes). For the ladies, chikankari was used to adorn Lehengas and odhnis (long skirts and veils), kurtas and angarkhas (Tunics), prayer cloths and scarves of light muslin or tulle. Ensembles of the most incredible beauty were created with this subtle white on white embroidery, translating its very simplicity into an exotic fashion statement. . This was the accepted fashion of the upper classes and elegant people in Lucknow. Chikancraft did not limit itself to garments alone. Chikan was basically a way of life. It permeated the court and entered the homes and domestic life of the people. It could satisfy the fashionable as well as the domestic instinct . It shifted from garments to the domestic line seamlessly. The Lakhnawis used chikan to grace their homes in the form of bedspreads, pillowcovers, palanquin, curtains, tablecovers, drapes, runners, mats, napkins, tray and tea-cozy covers. Chikan craft has a few characteristics Fabric fine muslin, semi-translucent, very fine white cotton or alike. Threads fine untwisted cotton or tussah silk and today rayon. Embroidery pulled work, shadow work: exquisite delicacy of detail. Designs flowing scrolls with creepers, flowers and leaves and never geometric. Stitches each has its own chikan name, with strict definitions of use. Similar to back stitch, satin, stem, chain, eyelet, pulled fabric stitches. Earlier Chikankari used the finest of white cotton fabric called muslin or mulmul. , as the base material for the production of good chikan embroidery. There were two/three categories of fine, white fabric that are used for chikancraft, namely Addhi, Tanzeb and Girant. Out went the voiles and mulmuls and the pastel shades and came voile, organza, polyester, chiffon, viscose, georgette, polyester georgette, cotton crepe tussars and silk that exhibit the Chikan Work in symphony with the traditional and western designs and styles. Its not just chikan work on fabrics like cotton, but experimentation, the order of the day, has enhanced basic chikan with more detailing- with zardozi, crystals and so on. Today, there a handful of craftsmen and women who practice the true chikankari, but they are almost a vanishing breed. After independence, the U. P. Government tried to revive Chikancraft by setting up government schemes and government centers where chikan is taught, free material made available, infrastructural facilities provided free of cost and finally the product marketed by the government agencies so that the chikanworker would benefit economically and chikan itself would improve qualitativelyThe central and state government is now making valiant efforts to sustain their craft by opening workshops where chikankars are trained to produce quality work, if not exactly reproduce the earlier aesthetic glory of chikancraft. Several branding exercises are being done for the famous chikan fabric of Lucknow to make it more appealing and to promote it in the national international market. A special chikan website, ramp shows, online chikan trade fairs, buyer-seller meet, use of information technology to create virtual sample and shop-in-shop at leading retail chains are the tools that would be included in this branding exercise. Sta te government organizations like the U. P. Export Corporation and the U. P. Handicraft Board are trying to ensure fair wages to the chikan workers, and prevent the exploitation of the chikankar but their efforts do not cover the entire gamut of the chikan workforce. There are other agencies, like SEWA, the Self Employed Women’s Association,who have played a major role in reorganizing chikancraft and giving it a new life force and direction In the last twentyfive years the central and state government has made a conscious effort to revive chikancraft. It has done tremendous work to organize the chikan work force, ensure good wages and encourage praoper marketing and ultimately produce a good quality chikan. Chikancraft now has a global presence, albeit a very slender one. It requires a great deal of economic interest and economic thrust to metamorphose it from a small but significant cottage industry into a commercially viable international enterprise. Chikankari stages a revival in a contemporary designer avatar as whites and pastels make way for fruity hues and bold motifs on garments ranging from pants to kimonos and corsets to sherwanis chikan work is drawing a wider clientele. Now chikan is no more a casual wear but is also found in a wide variety of formal wears. Be it any kind of gathering amongst the young restless and chikan is the most selective style, as many top designers are involved in reviving chikankari. They have managed to give chikan global recognition and acceptance; Abu Jani and Sandeep Khosla, Rina Dhaka and Vivek Narang have all contributed to the transformation of ordinary chikan into a fashion statement. Now that chikan has a designer stamp and has lit up the lamp, it is been increasingly seen on college campuses and in offices too. Bright ruity color with white embroidery over singlets are very popular with collegians. It is also making an appearance on high-end garments in stores like Harrods and Selfridges where it is labelled Indian lace. Says designer Tarun Tahiliani Chikancraft has a global presence, albeit a very slender one. The art of using chikan is no longer restricted to Indian fashion, The past two years have seen a surge in demand in both the domestic and overseas market, says Vijay Kumar Kapoor, vice-preside nt, Lucknow Chikan Handicraft Association. The contemporary usage of chikan has also done away with traditional shades and several such designs are being supplied to all parts of India, Germany, the US and the Gulf where it is positioned in high-end stores as kaftans. It requires a great deal of economic interest and economic thrust to metamorphose it from a small but significant cottage industry into a commercially viable international enterprise,

Effects of the iPhone on the Americans Assignment

Effects of the iPhone on the Americans - Assignment Example In the words of Steve Jobs, he said, â€Å"Today we introduce three innovative products. The first is a widescreen iPod with touch controls. The second is a revolutionary phone and finally a breakthrough internet communication device (VoIP). An iPod, phone, this device will be called the iPhone. Apple will reinvent the phone.† (Seven Years Ago Today, Steve Jobs introduced the iPhone). Apple’s iPhone has reinvented mobile phone technology. iPhone is compatible to integrate with the modified Apple TV that allows for wireless connectivity to the screen. The iPhone offers the best email mobile messaging phone; it offers a full-screen browsing with a multi-touch screen. Any smartphone manufacturer may NIL the revolutionary and innovative screens and the technology with which it is made. iPhone possesses some of the best and amazing features and has easier user adaptability. The iPhone has a smooth, elegant metallic finish, which makes it long lasting and light. In addition, the software features are user-friendly, compatible with other Apple products such as the Mac, iPad and iMac and well-guarded against virus attacks. The iPhone has incorporated advanced technology; 3G enabled, high processing power thus increasing the speed, Wi-Fi support, high-resolution camera and Bluetooth technology (Boudreaux T., Programming the iPhone User Experience. O’Reilly, 2 009 Pp 10-11). People have adapted to the use of iPhone because they are guaranteed of the quality and technology that iPhone possesses. Its multi-functionality is only of the many features that have made people adore the phone. For the first time, consumers had the experience of mobile browsing as if it was web browsing, especially with the pinching and zooming experience. Their mobile safari was a distinct feature of the smartphones. iPhone has advanced innovations appellant to the clientele; use of oft-lost stylus, accelerometers and auto-correcting software keyboard (The iPhone turns Four: How it has Changed us, Jeffrey Sass).