The Self Assessment Test ( Bethel University, 2014 )

The self assessment test are a powerful tool to gain knowledge about ourselves. It helps us draw a clear picture of our strengths and weaknesses. In taking a self assessment test I learn something new about myself each time. I find things I need to improve on, as well as areas that I have enhanced in (Bethel University, 2014). The five weakest areas in my life go hand in hand. My weakest areas are Writing, the ability to conduct research, the ability to adapt to change, my self esteem and confidence, and the ability to focus on one thing at a time (Bethel University, 2014). Writing, research, and grammar are my first areas of weakness I want to master. I feel that when I master these skills it will help me to become more confident in myself. Multi tasking is what a working mother does. Focusing on one task at a time is hard for me to do. The five strengths are determination, management and leadership skills, speaking, reading, and the ability to get along with diverse groups (Bethel University, 2014). While evaluating myself, I have learned that determination is my highest area. My parent’s instilled in me that hard work and determination, along with Christ was the key to a successful life. First, determination has been the driving force in my life. I have been a manager in the finance world for over five years. We all know that money can bring out a different side in all of us. Although I have a great staff to work for me, I use my strengths each and every day. The abilityShow MoreRelatedThe Self - Assessment Test922 Words   |  4 PagesSelf - assessment test are compelled to let you discover your own weakness and strengths. ( Bethel University, 2014 ). When I first encounter the self - assessment test I was very nervous, fearing that it may confine, my belief, that I may not be qualified to engage in college courses. After my first self - assessment test I was very surprised and pleased. I was not as lacking the power to perform in academic field, as I thought. In this particular self - assessment. I find my weakness, were inRead MoreMy Strengths And Weaknesses Of An Self Assessment Test954 Words   |  4 Pageswe were given 30 skills to rate ourselves on in order to know our strengths and weaknesses (Bethel University, 2014). While completing this self-assessment test, I noticed that there are themes in both my strengths and weaknesses. After taking the self-assessment test, I found several things that I struggle with. This first thing that stood out to me was Mathematics ( Bethel University, 2014). This is not something that came as a shock to me because it is something I have struggledRead MoreListening : Critical Thinking Planning946 Words   |  4 Pagesvery nervous to begin my self-assessment from the reading assignment. I am not one to point out my weaknesses, but this self-assessment was very helpful in determining which areas I need to better myself. I have learned I am scaled as â€Å"Good† in categories such as listening, critical thinking, planning, prioritizing, and organization. I am scaled as â€Å"Okay† in areas such as writing, speaking, seeking support from others, focusing, and ability to change. From this self-assessment, I realized I have anRead MoreThe Self Assessment Test Assessment864 Words   |  4 PagesThe self assessment test that is offered in unit 2, is a great help in understanding the areas that we re both strong, and weak in.Taking a self assessment is the first step towards becoming proactive in our learning. Becoming proactive in our learning (Bethel University, 2014), can help us make greater strides in the learning process.The Organizational Leadership program removes barriers to success that adult learners face (Bethel University, 2014). As a student in the Organizational LeadershipRead MoreThe Self Assessment Test Is An Amazing Tool908 Words   |  4 PagesThe self-assessment test, is an amazing tool, to help you get a better understanding of your strengths and weaknesses (Bethel University, 2014 p. 2). I found this test to be informative and needed. After completing this test, it identified several short comings that I must focus on and improve, along with reassuring a few of my strengths . The first weakness I encountered, was the very first question, reading. My second weakness was, retaining written information. I know that I have strongRead MoreWhat I Consider A Leader2412 Words   |  10 Pagesthe concept of any of them being leaders. Not until I became a teenager was then that I realized that there was a huge difference. A leader is one who practices different approaches in order to get people motivated to execute said mission or goal (Bethel, 2011). My greatest experience of interacting with leaders would soon come when I joined the military. The military was a complete culture shock! I was accustomed to a controlled environment in which I typically had the final say on whether I wanted

Social Networks Example

Essays on Social Networks Personal Statement Social Networks Submitted to, Submitted By, of the Submitted on, [August INTRODUCTION The present day human society is poles apart from what it was just a few decades ago. It os the effects of information and communications technology that have made this change happen. The human society got boosted socially in the last decade of the twentieth century. This decade gave a boost to communication and information technology thus increasing the social media popularity on a whole. Scholars Kling, McKim and King quote as follows (2009), â€Å"Information and communication technologies have transformed our world in many ways; Yet, informal scholarly scientific communication forms a socio-technical interaction network in which communication is influenced by technology but defined by the social structures of scientists and their organizations. â€Å" The inception of internet has widened various horizons for man. Various networks have sprung over the internet that allow user to connect to each other for leisure and fun or for commercial purposes. Social networking or business networking sites are categorized on the basis of the type of connectivity that the said networking site offers. The social networking sites can be categorized by various means that include their mode of connectivity, purpose, and their remuneration, if any applicable. Various studies conducted so far reveal that these sites are not only a source of benefit but also have certain cons associated with them. These cons include privacy, addiction and cyberbullying issues. BUSINESS AND SOCIAL NETWORKING The most current news surrounding social networks is that whether they can be used for serious business processing or not. Since social networking is the hype of the present times they are a potential market for businesses to introduce their products. Most of the internet users go online only to get connected on the social web by signing into the social networking website in which they are registered. BUSINESS AND THE SOCIAL WEB The most prominent business oriented applications that are supported by the ‘Facebook’ social network are related to the Forex. /original forex dealing vendors host these applications. The handling of virtual money by the users of the application enables the trading of stocks in the application. Since trading of real money is absent, not much of profit making is linked with this application. It is stressed that the core purpose of social networks is to provide entertainment and a happy go lucky means to spend leisure time. Most of the Social networking websites’ users are youngsters and teenagers who do not have their real world stakes involved in the social web and are thus not very willing to spend any money on applications that proposes businesses related provisions over their social network. Applications over the social web are also not independent business sublets of their owner businesses. Rather, they are constructed such that they provide a means of marketing their patent business and direct the consumers towards that businesses’ own webpage. Such a promotional attitude by the applications cannot prove to be a profit generating venture. Individual users who possess their personal profiles over the social networking websites are also reluctant in merging their current profiles with heir business curriculum vitae. Users insist that the linking of one’s leisure activities would create a negative impact on his professionalism and would in turn give a back-thrust to the user rather than giving his corporate life a boost. CONCLUSION Social networking platform is not a very ideal platform for promotion of businesses unless the stakes involved on their application sublets fully reflect their owner businesses as individual sublets that have the capability of getting indulged into real world business transactions. REFERENCES: Atal M., (August 22, 2007). Profiting from Social Networking. Bloomberg Business Week. Retrieved from: http://www.businessweek.com/innovate/content/aug2007/id20070822_791378_page_2.htm Kling, R., McKim, G., King, A. (May 2009).† A bit more to it: Scholarly communication forums as socio-technical interaction networks†. [Electronic version]. Journal of the American Society for Information Science and Technology, 54(1), 47-67. Retrieved from: http://bst.sagepub.com/cgi/content/abstract/23/6/444

Tokyo essy Free Essays

I will be talking about the city of Tokyo. Tokyo is well known and is very interesting with many great attractions and a huge economy. Tokyo is the capital of Japan and is the most densely populated cities of the country. We will write a custom essay sample on Tokyo essy or any similar topic only for you Order Now Since ancient times, the city has been one of the most densely populated cities of the country. Tokyo is the largest metropolitan area in the world. The Tokyo metropolis was formed in 1943. Tokyo was originally a fishing village named Edo. Tokyo isn’t Just a city, it is a megacity. Tokyo is great now but Just 400 years ago this global powerhouse was little ore than a backwater castle town on the shores of the muddy Sumida River. Over the past century it has been twice virtually annihilated. It almost first collapsed during the 1923 Great Kanto earthquake and subsequent firestorm, and again in 1945 after the devastation of the Allied bombings. Each time it has risen like a phoenix from the ashes, reborn in an ever-more-modern reflection of itself. Tokyo know shines and is a great city to be a part of. The political economy of Tokyo is very immense and the city revolves around the people, environment and Jobs. Though it occupies only 0. 6% of the total area of Japan, the population density is nearly 5,655 persons per square kilometers, thereby making is one of the most populated cities of the world. As on October 1st, 2003 the population of the city stood at 12. 369 million. Tokyo has the largest metropolitan economy in the world. Tokyo has a total GDP of IJS$I . 479 trillion in. As of 2009, 51 of the companies listed on the Global 500 are based in Tokyo, almost twice that of the second-placed city (Paris). Tokyo is a major international finance center. It houses the headquarters of several of the world’s largest investment banks and insurance ompanies, and serves as a hub for Japan’s transportation, publishing, and broadcasting industries. During the centralized growth of Japan’s economy following World War II, many large firms moved their headquarters from cities such as Osaka, to Tokyo, in an attempt to take advantage of better access to the government. This trend has begun to slow due to ongoing population growth in Tokyo and the high cost of living there. It is the most expensive city in the world to live in for 14 years in a row until 2006. Another aspect that helped build Tokyo to what it is is The Tokyo Stock Exchange. It is Japan’s largest stock exchange, and third largest in the world by market capitalization and fourth largest by share turnover. Tourism in Tokyo is also a huge contributor to the economy. In 2006, 4. 81 million foreigners and 420 million Japanese visits to Tokyo were made; the economic value of these visits totaled 9. 4 trillion yen according to the government of Tokyo. Many tourists visit the various downtowns, stores, and entertainment districts throughout the neighborhoods. Besides banking and stock aspect, Tokyo had 8,460 ha (20,900 acres) of agricultural land as of 2003. The farmland is concentrated in Western Tokyo. Perishables such as vegetables, fruits, and flowers can be conveniently shipped to the markets in the eastern part ot the pretecture. Komatsuna and spinach are the most important vegetables; as of 2000, Tokyo supplied 32. 5% of the komatsuna sold at its central produce market. With 36% of its area covered by forest, Tokyo has extensive growths of cryptomeria and Japanese cypress, especially in the mountainous western communities of Akiruno, –me, Okutama, Hachi ¶Ji, Hinode, and Hinohara. Tokyo Bay was once a major source of fish. Presently, most of Tokyo’s fish production comes from the outer islands, such as Izu –shima and HachiJ ¶Jima. Skipjack tuna, nori, and ali are among the ocean products. (Wikipedia) Tokyo was built because of the people and because of the Jobs and opportunities. Throughout the years, Tokyo has expanded the companies and businesses and became one the most expensive cities in all aspects in the world. The culture and urban ecology of Tokyo is widespread and a big part of the community. Over the years, people from the other prefectures of Japan gradually moved into this city, thereby leading to a massive growth in its population. The population of the city is divided into Juveniles, working age population and the aged population. The Juvenile age groups range from 0-14 years, the working age ranges from 15-64 years while the aged population ranges from 65 years and above. As per the figures provided in January 2003, the three age groups constitute nearly 1 1. 9%, 70. 9% and 17. 1% respectively, of the total population of the city. The aged population of the country is particularly on the rise over here. Tokyds population is also higher due to the huge number of people who commute everyday to this city from the nearby prefectures for studying or for working. Because of this reason, the daytime population of Tokyo is higher than the nighttime population. Tokyo is home to a number of foreign nationals. As on January 2005, the number of foreign residents found in the country stood at 353,826. The five major nationalities of the foreign residents staying in this country consist of British, Chinese, American, Korea and Philippine. The natives to Tokyo are called Tokyoites. Tokyo is also a great landscape and has great scenery. Tokyo is one of few places in the world where a flower can bring an entire city to a state of near-sexual excitement. Cherry blossoms last for less than two weeks and are symbolic, of the impermanence of life, the sadness underlying its exquisite beauty. Cherry blossoms fall in their prime, as samurai warriors were meant to do. High-end kurabu bar hostesses compose themselves into human ikebana flower arrangements with the same eye for art and beauty as the geisha who once frequented the pleasure districts of old Edo, famous throughout Japan. Look out over Tokyo and you will see a 21st-century megalopolis, a city of glassy skyscrapers ringed by an elevated super toll road, like a modern Great Wall of China. But Tokyo is far more than that. It’s a place where the past is inextricably woven into the present; where pockets of ancient traditions don’t Just survive, they hrive in the midst of an ultramodern consumer culture. Architecture in Tokyo has largely been shaped by Tokyo’s history. The socio- psychological aspect of Tokyo is very interesting. Twice in recent history, the metropolis has been left in ruins: first in the 1923 Great Kant ¶ earthquake and later after extensive firebombing in World War II. Because of this, Tokyo’s urban landscape consists mainly ot modern and contemporary architecture, and older buildings are scarce. Tokyo features many internationally famous forms of modern architecture including Tokyo International Forum, Asahi Beer Hall, Mode Gakuen Cocoon Tower, NTT Docomo Yoyogi Building and Rainbow Bridge. Tokyo also features two distinctive towers: Tokyo Tower and the new Tokyo Skytree which is the tallest tower in Japan and the second tallest structure in the world. Tokyo also contains numerous parks and gardens. There are four national parks in Tokyo Prefecture, including the Fuji- Hakone-lzu National Park, which includes all of the Izu Islands. All the parks and fields are sights to see and enjoyed by many people and still making people enjoy that they live there. The fut How to cite Tokyo essy, Papers

Introduction to Innovation

Question: Prime Minister Malcolm Turnbull has identified innovation as a critical theme of his government. He wants to explain to business why innovation is so important to Australia today. Therefore, the Prime Minister has engaged you to prepare a report in which you explain innovation, its role in society, the relationship between ideas and innovation, Australias capacity for innovation compared to similar countries, and the benefits to business of increased innovation. Conclude you report with some recommendations for how a business could improve its capacity for innovation. Answer: Introduction The government led by Turnbull will promote its National Innovation and Agenda of Science, explaining how it will motivate more new company operations as well create a art of innovation. As the rules of innovation gets outlined by Roy Green, Australia on innovation at Commonwealth level since the last 15 years have 60 reports. The country having expenses of $9.7billion on study and innovation is spread around 14 flat case for document and 160 items of expenditure line. The country still have a distant way to reach to get a grip on its national and international rivals(Crainer, 2014). Turning a plan or an creation to a suitable product or operation that will develop importance for itself and consumers would pay money for its usage, the process is known as innovation. An idea must posses the idea to replicate at an economical coast and also satisfy a particular want, is known as innovation.To bestatedan innovation, an idea should be replicable at aneconomicalexpenseand should satisfy a particular need. Innovation includes careful use ofinfo, creative ability andabilityin taking bigger or differentimportancefromsources, and involves everywaysby which newplanningsget created and changed to valuableresults. Innovation often in businessgive resultswhen plannings areusedby thecompanyto further fulfill theneedsandanticipationof the consumers(Innovation, innovation, innovation, 2009). In a socialsurroundings, innovation helps making newwaysfora union or associationcreation, joint undertaking of risk,easily modified worktimmings, and creatingconsumers'purchasing power. Innovations consists of two broad categories: Gradual innovations - (continuing or gradually evolving innovation) that have given many growing advances in the world of technology or processes. Rebellious innovations - (also known as discontinuing innovations) that are often groundbreaking and fresh. Innovations have similar connotation along with risk-taking andcompanieswhich makes rebellious products orapplication of toolstaken at the bestriskas they make freshmarkets(Manu, 2010).Mimickers take kittle risk as they would begin with acreators product and make a moreusefulapproach. Role of Innovation in Society Structure can be depicted as the use of a few contraptions or information considering the picking center to finish a particular errand or satisfy a reason(Metzger, 2007). These reasons may continue running from present day use to social needs, redesigning working conditions or raising the way of life. For people, structure is a gotten strategy for utilizing the concealing environment for fulfilling their own specific customary objectives and social longings. It is the understanding the most ideal approach to make something new. Under the expression "transform" I mean every one of the system and learning of structures that are depended on upon to perform a particular undertaking. Concentrates on considering science and change as a conjoined and general piece of society, similar to data society investigates, don't have an amassed begin and methodological mechanical party, nor a complete and winning exploratory viewpoint(Snalune, 2015). We can audit a mix of multidisciplinary and interd isciplinary studies, schools, speculations and structures visiting with each other and including works of operators from different standard sciences like history, cash related matters, humanism or humanities. The tremendous number of amassed structures makes it hard to blueprint them totally, so we need to slight indicating schools like the movement speculations of developmental cash related points of view in unassuming section. With everything considered, the objective of this part can be just to give a "savvy prop" for investigating and translating data correspondence sways by exploring the most material and key speculations, examinations, models and encounters of the point. Mechanical determinism battles that progress is the key some piece of society picking its technique for operation, change, course of history, structure and values totally(Moral Determinism?, 2011). Talk impacts are considered to an obliged degree, completely irritated or denied. Mechanical advancement is thoug ht to be moved by the system for considering science alone. Most exploratory thoughts expressly dismiss mechanical determinism; yet they help its survival by concentrate just change's impact on society. This is more symptomatic of ICT related assesses. The start of Science, Technology and Society takes a gander at backtracks to the mid 1970s, when the true blue studies were scattered. The idiosyncrasy before all else works, which credits them their staggering character even today, was that they spun around contrary to innovative determinism society's mind-boggling part in the change of science and advancement, encasing the three blending locales in complex hypothetical structures. The works of scholarly people, history specialists and sociologists were assembled in two books in the mid-eighties, which have changed into the most referred to indications of this school. Some of these rationalities have encompassed into theories, making further talks and STS has been solidified into an interdisciplinary field of examination with both obvious examination zones and strategy(Moore, 2003). The STS school is a long way from being the brain boggling exploratory point of view of this zone of changing, however has a couple of impressive circumstances that make it major while looking at data society and ICT. These are its solid exploratory reason and complex way to deal with oversee direct control separating joint exertion amongst change and society, their complex codependence, and complex co-progress. Inside the couple of contemplations of STS, different schools exist upbraiding and supplementing each other. Relationship between Ideas and Innovation Ideas are synonymous with an advantage of competition, necessarily any kind of idea is neither a creativity sign norit establish innovation, as many as less people wanted it, hence an idea is actually not a commercial activity (Drob, 2016). Dime a dozen are ideas, take few moments and create reflection on every ideas one deposits throughout the years, or the number of ideas which were raised by ones friend, family as well as members from profession and one will easily look that maximum of them have never started. Most ideas never get implemented which is the main problem with ideasand even when the best ideas were implemented not properly might cause great problems(Walecka-Jankowska, 2016). Execution is the difference between an idea and innovation. Every establish business proposal starts along a good plan of strategy. However when most someone can roughly assemble together a top level plan of strategy, a very few can master a strategy that may be implemented successfully (Salim and Sulaiman, 2013). In order of the company to make a plan into a monetizing and/or creating value event one must create a plan of strategy that tries to measure the idea opposite to the following 15 elements: Framework 2. Advantage Alignment 4. Assess Simple 6. Validate Contingency 8. Realistic Accountability 10. Measurable Timing 12. Integrated Evolving 14. Actionable 15. Champion The countrys capacity for innovation compared to similar countries Australia ranking is 17 in the world as per the Global Innovation Index. However this performance is not a poor presentation, Korea, China and Singapore outrun Australia in their space. This report calculates both study outputs and innovation efficiency the amount of output of innovation a particular state is obtaining as its inputs, stationed on turning study into commercial results. On such calculation Australias ranking is 72nd internationally(Bhashyam et al., 2015). While investment in venture capital in countries like Hungary, Africa and United States has turned around but in Australia it fell greatly from 2009 to 2014. Venture capital market of Australia isstill in recovery phasesince the crisis of finance (Bhashyam et al., 2015). From 2005 to 2006 firms 4% those who applied regarding investment in venture capital got success in having it. From 2013 to 2014 it was merely more than 1%, regardless of many suggestions regaining to pre-GFC levels. Businesses of Australia hasa low access to add funding is their primary hurdle to innovation. Even new companies also feel its very easy to achieve access to debt finance rather than equity finance. The benefits to business of increased innovation From a dynamic point of view, managers support innovation in view of the quality it can get. Imaginative authorities develop profit through by making and executing new methods, which along these lines may build high ground and give imperative parcel. Imaginative affiliations are actually more adaptable to the outside environment; this awards them to respond quicker and all the more adequately to keep up an indispensable division from hazard and catch opportunities(Gronum, Steen and Verreynne, 2015). From an administrative point of view, creative authorities have a tendency to be more impelled and required in the alliance. Enabling operators to redesign and enhance their work outlines gives a conclusion flexibility that works fulfillment. From a more expansive viewpoint, enabling representatives to participate in more wide association wide innovation makes a solid conclusion coordinated effort and assembling and guarantees that pros are enough mindful of and spot resources into dynamic targets and strategy. Managers who move an inventive territory can see respect through broadened authority inspiration, imaginative capacity, and self-rule; more grounded social affairs; and key proposals from the base up. Managers can fulfill this through giving top-down sponsorship to pros, giving clear parts and responsibilities while permitting people the opportunity to search for after these as they see fit. Supporting the HR and IT divisions with the target that they can give arranging and instruments to higher agent gainfulness can contribute widely to an overall population of inside innovation(Gronum, Steen and Verreynne, 2015). This requires liberal and motivational pioneers in administrative positions who are set up for planning worker tries without decreasing representative inventiveness. Recommendation Innovation and growth walk together in having hand in hand hence due to which innovations must be given importance so that the company grow in the international market. Through funding new ideas or through working on small innovation a country must support its innovative growth for the expansion of the state. References Bhashyam, A., Fils, J., Lowell, J., Meara, J. and Dyer, G. (2015). A Novel Approach for Needs Assessment to Build Global Orthopedic Surgical Capacity in a Low-Income Country.Journal of Surgical Education, 72(4), pp.e2-e8. Crainer, S. (2014). FUTURE THINKING.Business Strategy Review, 25(3), pp.77-77. Drob, S. (2016). An axiological model of the relationship between consciousness and value.New Ideas in Psychology. Gronum, S., Steen, J. and Verreynne, M. (2015). Business model design and innovation: Unlocking the performance benefits of innovation.Australian Journal of Management. Innovation, innovation, innovation. (2009).Nature Materials, 8(1), pp.1-1. Manu, A. (2010).Disruptive business. Farnham: Gower. Metzger, M. (2007). Spotlight on critical thinking.Business Horizons, 50(1), pp.7-9. Moore, A. (2003).Noble in reason, infinite in faculty. London: Routledge. Moral Determinism?. (2011).Science, 331(6023), pp.1363-1363. Salim, I. and Sulaiman, M. (2013). Examination of the relationship between organisational learning and firm's product innovation.IJIL, 13(3), p.254. Snalune, P. (2015). The Benefits of Computational Thinking.ITNOW, 57(4), pp.58-59. Walecka-Jankowska, K. (2016). Relationship between Knowledge Management and Innovation.socscie, 90(4).

THE MONOLOGUE Essay Example

THE MONOLOGUE Essay It all started when I was out with the guys at this bar.I told myself I wouldnt, but I ended up drinking. Its hard to go to a bar and not have ANYTHING. I told my wife I wouldnt drink anything, but that idea soon went out of focusliterally. I just needed to take my mind off being so completely in debt. Soon the place became very crowded, a few drinks turned into many and soon got tanked including me. I decided to leave the scene and take a power walk. As I was walking down the street, it occured to meI really needed some towels from Bed, Bath and Beyond. As I walked in the store I got a basket and started shopping like a maniac. I meanI went absolutely psycho-path and decided that I need more. It just wasnt the towels that I needed, our house needed blankets, throws, tea kettles, a new filtration system, a ceiling pot rack, napkin rings, lamps, suana robes, a new clock, candle and candles holders and an aerobed for my grandparents since theyre coming to visit. They really should have a warning sign right at the entrance of this place, it can put you in debt. Once you step in, you think you need everything. As I was at the cash register to pay for all my items, the lady told me if I wanted cash or credit. I wasnt surejust looking at all the items in my basket made me go crazy. I was speechless. She told me to hold up one finger for credit and two fingers for cash. I held up one finger. I then came to my senses and gave her my Mastercard. As she ran it through the machine, the trickles of sweat kept pouring down my face. By the look on her face I knew there was bad news. I heard her deep voice say in super slow motion, Im sorry sir, your credit card got denied. Would you like me to swipe it again? I hate that dreaded word,denied. I was completely denied. I left all the stuff and ran into my car. Luckily, I knew where it was parked. Sadly, I got a $100 ticket for parking next to a fire hydrant. That just

Russian Cyberculture essays

Russian Cyberculture essays Russian cyberculture. Does it exist? How does cyberculture develop in a country, which was isolated from the west for the entire cold war era? Mother Russia has been on the ropes lately. Still having the Soviet habit to insulate its people from the "evil West", the Russian government was very careful in letting Internet technology in to the territory of its Empire. There are still many people in Russia who have no skills in Internet usage. Those people include the young as well as the older generations. Most Russians still have the wrong idea about computers. This was imposed by a Soviet education system which forced people to study first versions of boring programming languages. These people assume that computers are as complicated as Math. Specialized magazines promote that opinion using difficult terminology in their articles to describe simple things. The author of an article says: "Internet is a magic and interesting device, simple as a telephone, but surrounded with myths and stereotypes. Internet is like a monster sitting on the golden treasure. Non-users are like a crowd of people standing near the monster's cave and afraid of going in without a guide. There are also guardians who are sitting in front of the cave and saying terrible fairy tale stories about the monster". The Internet was more political than technological in Russia. It threatened to impose its ideas in people's heads. As a rule, it was a political activity, which tended to put ideology into the nationional mind. As a rule, it failed in comparison to technology. It was not within the power of the government to stop progress. Consequently, a phenomenon known as cyberculture appeared. Internet suggests it is a user service, not an ideology. Governments assume that through all kinds of service people can be influenced with new/different ideology. They see a political problem here. This problem is not "how to protect Internet users and to regulate their ...

Philosophical Martial Arts Essay Example | Topics and Well Written Essays - 500 words

Philosophical Martial Arts - Essay Example Vertonghen and Theeboom (2010) emphasize that what many people hold concerning martial arts is misleading. The report summarizes the points against such beliefs as originating from the media prejudices. The media houses are responsible for having distorted the value and image of martial arts among the people (Vertonghen & Theeboom, 2010). As a result, there are generalized perceptions that those involved in the practice end up acquiring anti-social characters. Despite the negativity, which martial arts receive, there are those who have dual opinions. Some view the art as providing those involved in it a chance to learn, especially the youth. Vertonghen and Theeboom (2010) argue that the art is one of the topics for European Secondary schools because it gives the learners an opportunity to acquire new things. Some other parties do not understand their involvement in the sport. Vertonghen and Theeboom (2010) use analysis of research findings to demonstrate the perceptions of the people concerning the practice. A great part of the study focused on the physiological relationships of martial arts and its participants. The studies indicate that the practice was more prevalent among vulnerable youths. Many of these youths engaged in the practice because they expected to change some social traits for personal development. Participants developed positive qualities such as an increased level of physiological well-being and a decrease in the levels of violence. The article suggests that the negative opinions held by some people do not have proof (Vertonghen & Theeboom, 2010). I had never imagined that martial arts have an effect of improving the character of participants. Based on my viewpoint, the only benefits of the practice according are physical fitness and as a sport. I did not imagine that the practice could have physiological importance such as reducing aggressiveness. I discovered that there are some countries around the globe, which have

THE SUCCESS COMMERCIALISATION OF FRANKLIN INSTITUTE Essay

THE SUCCESS COMMERCIALISATION OF FRANKLIN INSTITUTE - Essay Example Franklin Institute appeals mostly to people who have the passion for arts and this is perhaps the reason for her success story in commercializing itself and making her a most sought-for institute. This research aims to study what might have made Franklin Institute successful. It would not simply be a research about a school has come about but more so, it is done in order to establish a better comprehension about how one might succeed in similar or other endeavors as well. As global commercialization is placed at the forefront, it is important to know the aspects that make an institute successful. In line with Franklin Institute, it is assumed that the museums established to attract contributors and students alike, play the greatest role in its success. Therefore, in this paper, the link between commercialization and museums will be examined more closely. Franklin Institute is located at Philadelphia, Pennsylvania. It established its first museum in 1934 making it one of the first han ds-on science museums in the country (fi.edu). This made the institute very popular, attracting visitors from every corner and consequently, attracting talented students. As the years passed and technology has advanced, changes have been made in the institute to meet the demands and needs of a fast-changing community. The resiliency of the school made it more possible for it to maintain the success and popularity it has gained for decades through hard work and dedication. As other institutes tried to look into what Franklin Institute was doing, they embraced the concept of putting up museums as attractions to their own schools. However, not all schools have been successful as Franklin. Knowing that people’s needs and wants change over time, Franklin Institute engaged in improving the first attractions of the school and that is probably what keeps the institute surviving even in this time of great competitions. In line with the effects museums have for people, Jehra Patrick wr ote in her blog the results of her research on what attracts people to museums that might have affected the success of Franklin Institute. She names exploration among the top reason why people go to museums. The blogger observes that even people who are not inclined to art, science and technology are very curious so that they feel they have a need to explore what are inside museums. Some seek experience while others know that they have a knowledge that other people must share with them so that they act as facilitators when they go to museums. Professionals and hobbyists also find a wealth of information and ideas inside the museums while still others find the place as a hide-away where they can run from all the troubles in the world (Patrick). With the reasons listed above, it is seen that they include various people from a wide diversity, making the prospects of museum-goers really huge in number It is known that the higher percentage of learning is acquired through the eyes. For t his reason, museums are not just built for adults but for children as well. Museums are safe places to bring children to visit. Unlike parks and other recreational places, the museum caters to smaller number of people which makes it safer for children to be in. Moreover, the sights encourage questions from the children which will start a learning experience not only for the children but the

Assignment 1 Essay Example | Topics and Well Written Essays - 1000 words - 7

Assignment 1 - Essay Example The driver continued to drive and the officer discharged his firearm to which the driver stopped and the officer fell off the hood. The taxi driver was taken to the ground and handcuffed (Holmes, 2015). A severe action was taken against the police officer and the driver filed a civil case for the recovery of the damages that he suffered. He suffered injuries on his cheek, left elbow, and rib-cage, had a bleeding nose and mouth, and also filed for the loss of future income and general damages. The driver was released a while later and there was an independent investigation to be carried out in order to find out details about the incident (Lawrence, 2014). Actions were to be taken after the investigation reports had been given out by the Coquitlam RCMP’s Serious Crime Unit. The investigation gave its findings one year later stating that there were no charges against any of the parties. The authorities held that the police officers were acting only in the course of their duties and rights as members of RCMP. The police officers had those powers as peace officers and provincial constables. The response also concluded that if there were damaged caused to the driver, it was due to his role in failing to listen to the police officer and assaulting a peace officer. The investigation reported that the police officers opened fire on the driver after being struck by the car. The civil claim was filed against the officer about a year later and the court held that the police officer merely acted in self defense (Holmes, 2015). The three problem solving methods namely SARA, CAPRA and PARE are used by authorities in order to solve conflicts. The SARA model stands for scanning, analysis, response, assessment which could have been used in this situation as the situation had to be scanned, analyzed, responses would be collected, and then the assessment of the action taken would

Relationship Between Customer Perception and Branding

Relationship Between Customer Perception and Branding ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus trying to prove the importance of branding which has become the modern tool for doing the business METHODOLOGY The basic questionnaire was designed and were distributed to the users who spend atleast the minimum amount on the above three product, the target of 70 was set order to get rid of the errors like miscommunication, unfilled sets etc and thus of 70, 38 did answer the questionnaire properly which were further tabulated and concluded FINDINGS What I was expecting that Neurofen would appear as a most effective in its class of product but, rather Anadin leads in term of effectiveness but still the sales figure shows that Neurofen is market leader. So this might be the sheer effect of the branding which Neurofen has adopted, thus despite a little bit weak in its performance as per the survey its branding is excellent far better than other two products. LIMITATION Due to the limitation of the time the primary research was conducted on time scale of around 17 days, so I was able to cover 38 users which is more than half as compared to the 70 which were targeted. Executive summary: Well the basic aim of the dissertation is to show how the perception is built among the users for a particular brand irrespective of the effectiveness. Thus also I will try to explain the UK market for the over the counter products and try to analyze the top three brands, where I will be dealing with process of branding in respect to these three brand The dissertation initially will deal with general introduction where we will be able to understand the what is the over the counter products are, who are brands that leads the market, then I will be dealing with each brand with brief description of their portfolio, this will certainly give the clearer picture of the brands in whole. Followed by this I will give the brief description of the primary research where in I will investigate the effectiveness of the brand irrespective of the brand position and we expect Neurofen to be the most effective as per the market position, and thus relating the findings to the process of the branding and ultimately to the sales figure In order to make the data understanding more easy there has been use of graphs and the few of the pie chart which gives the more precise picture of the situation. Thus dissertation will end up with few of the interesting figures their analysis vs. the actual scenario GENERAL INTRODUCTION: Until 1960s and 1970s, painkillers were kept in a glass bottle in the bathroom medicine cabinet. When you had a headache, you would wait until you got home and then open the dusty bottle and shake out two pills: round, powdery discs with bevelled edges and a bisect line a groove cut into the pill so that you could snap it in half for a reduced dose. Youd swallow the pills, either aspirin or Paracetamol, with a glass of water. They felt uncomfortably large in the throat and had a bitter taste. The bottle, which contained 50 pills, hung around for months, even years. Now, when we feel a headache coming on, we pat our pockets to see if we have any painkillers with us. The time between pain and treatment has shrunk to almost nothing. These days, the pills do not come in bottles, but in blister-packs in bright, shiny boxes. When I leave the house, I sometimes run through a checklist keys, wallet, phone painkillers. The packets, some of which are plastic and shaped like mobile phones, are cheerful and glossy; elegant enough to put on a table in a restaurant, they look like lifestyle accessories. You take them with you when you leave the house, partly for convenience and partly because you know that, if you leave them lying around, someone else will pocket them. Painkillers are no longer hard to swallow; the pills have smooth edges, and some have a glossy coating of hard sugar, like Smarties or MMs. Some of them are mint- or lemon-flavored. If your throat objects to tablets, you can take caplets, which are longer and thinner, or â€Å"liquid capsules†, which are soft and gelatinous, like vitamin pills, or powder, which is poured from a sachet into a glass of water. You could conceivably take a painkiller while you were out jogging, or running for the bus. Painkillers are also more widely available than they used to be. We have been able to buy aspirin and paracetamol over the counter for some time now, but in 1996 restrictions on the sale of ibuprofen the newest, raciest painkiller were relaxed, making it available in supermarkets, newsagents and corner shops, as well as from the pharmacist. This was part of an NHS drive to save money by taking pressure off doctors and pharmacists; during my stay in London, we have been taught to be self-medicating when it comes to pain. The change came about after Galpharm, a British pharmaceutical company, made a successful application to the Medicines Control Agency for a license to have ibuprofen moved from the pharmacy to the â€Å"general sales list†. After that, painkiller advertising, marketing and packaging moved into a different league. Inevitably, we are also spending more on painkillers than ever. Id buy them as a matter of course, with my groceries. We now a days found wanting to buy smart painkillers, in the same way that I might buy smart jeans or decent coffee. For me, and for many people I spoke to(co-employee), the temptation is to catch headaches early, nip them in the bud. We have become enthusiastic self-medicators. In 1997, according to the market research firm Euro monitor, the British painkiller market was worth  £309m. In 2001, it was worth  £398m. In other words, it grew by almost 30% in just four years, probably the biggest hike since the German company Bayer opened the first US aspirin factory in 1903. Euro monitor predicts more growth: by 2006, it estimates that the market will be worth  £483m, and by now it has already crossed  £600 figure. Recently, I found myself in someones (college friend) house with a slight headache. No problem, he said. He had stocked up on painkillers he thought he had four packets, a total of 48 pills. But he couldnt find them; the packets had all gone. Three people (room mates working in Mac Donald) were living in the house. â€Å"I just bought them a couple of days ago,† he said. This is what makes me more querious that how this tiny stuff has entrenched in our lives. As per my finding from the local corner shops An ordinary shop, you can buy three basic types of painkiller The one which contains aspirin, which has been around for a century; or either has paracetamol, which emerged as a popular alternative after the war; and from past couple of decades they contain basically ibuprofen, which was invented in the early 1960s and has been a pharmacy medicine since 1983. Ibuprofen is slightly gentler on our stomach than aspirin, but it does not thin our blood to the same extent. Aspirin and ibuprofen reduce pain, fever and inflammation, while paracetamol reduces only pain and fever. Paracetamol is gentle on the stomach, but can damage the liver if you take too many. Paracetamol is also the suicide drug; you can die a painful death by knocking back as few as 25. (For this reason, the government has taken steps to reduce packet sizes; since 1998, you have been able to buy packets of no more than 16 in supermarkets, or 32 in pharmacies though there is nothing to stop you from going to more than one shop. The multibillion-dollar paracetamol industry in the US has thus far resisted all attempts by the Food and Drug Administration to reduce packet size.) Aspirin and ibuprofen are potentially less harmful: most people would survive a cry-for-help dose of around 50 aspirins, or even 100 ibuprofen tablets. When it comes to headaches, ibuprofen is my drug of choice. (Im not alone: according to Euromonitor, ibuprofen now has 31% of the market, and is growing exponentially. Aspirin has a 7% share, and paracetamol 13%; the rest of the market is made up of combination painkillers.) I also, I have noticed, have strong brand loyalty. When I go to the supermarket, my eye is drawn to the row of shiny silver packs with a chevron and a target design Nurofen. Nurofen claims to be â€Å"targeted pain relief†. I am highly influenced by the advert of the car racing and the way the tablet they have shown as bullet acting on the pain. Targeting a headache costs me around 20p a shot. On one level, I am aware that the active ingredient in a single Nurofen tablet, 200mg of ibuprofen, is exactly the same as that in a single Anadin ibuprofen tablet, or an Anadin Ultra, a Hedex ibuprofen, a Cuprofen or, for that matter, a generic own-brand ibuprofen tablet from Safeway, Sainsburys or Tesco. On another level, Nurofens targeting promise appeals to me. It feels hi-tech(Remember about car advert), almost environmentally sound. It makes me think of stealth bombers dropping smart bombs down the chimney of the building they want to destroy, with minimum collateral damage. Are our headaches getting worse, or do we just think they are? I went to see DrVajpayee My GP, a consultant in pain management, in his office at Brigstock medical service in Thornton heath, to find out what he thought. Dr Vajpayee offers his service through NHS Dr Vajpayee believes that our society tolerates less pain than ever before. Modern life requires you to be pain-free; there just isnt time to lie around waiting for a headache to go. Young people are more impatient than older people; when they feel pain, they want something done about it, immediately. Generally speaking, the younger the consumer, the stronger the painkiller they are marketed: Anadin Original is pitched at people over 45, Anadin Extra at people between 25 and 55, and Anadin Ultra at people between 19 and 32. Of course, there is a limit to this sliding scale: Nurofen for Children (six months and over) contains 100mg of Nurofen, half the adult dose. Is any of this surprising? We live in an age of quick fixes. These days, we expect everything to get faster cars, lifts, food. When we suffer psychological distress, we take Prozac and Seroxat. More people are having their wisdom teeth extracted under general anesthetic. Caesarean section is on the increase. Half a century of the NHS has softened us up, and the sheer success of modern medicine has made pain something of an anomaly. We work out, we take vitamins: we cant really be doing with headaches. We see pain not as a symptom an alarm system to warn us of illness but more as an illness in itself. When the alarm comes on, we just want it turned off. Look at the ads on TV, and on buses and trains in any major city: painkillers will get you back to work, help you keep your job, deal with the kids; with painkillers, you can cope. I had a slight hangover the day I visited Vajpayee, which seemed to be getting worse. Id nearly missed my train, and found myself repeatedly clenching my jaw in the taxi. Id planned to buy some Nurofen before I got on the train, but had run out of time. Dr Vajpayee explained the anatomy of my headache. The alcohol We drink does dehydrates the inside of our skull. Consequently, the Dura, the Cellophane-like membrane that encases our brain, has no longer fully supported. Cells inside our skull were gets traumatized, and had responds by releasing tiny amounts of Arachidonic acid; this acid, having seeped out by our cell after we drink ,later this acid turns into a set of chemical compounds called prostaglandins. And these prostaglandins hurt us; they tell nerve endings in our head to tell our brain that my cells were traumatized. Our brain, in turn, does try to get our attention, and succeeds. And this process of our brain to communicate that there is some defect in our system the process is called pain. It felt as if something inside my head was being gently pulled away from my skull, which it was. When you take aspirin, or paracetamol, or ibuprofen, the drug works by deactivating a chemical called prostaglandin H synthetase, the catalyst that turns Arachidonic acid into prostaglandins. So even though your cells are still traumatized, your brain is no longer aware of the trauma. Your brain is being fooled. This process was discovered in aspirin in the 1970s by John Vane, a scientist working at the Welcome Foundation, who went on to win the Nobel Prize in 1982. (Aspirin was first synthesized in Germany in 1899, and so had been on the market for more than 70 years before anybody knew how it worked.) â€Å"Pain,† said Vajpayee, â€Å"is what the patient says it is.† All sorts of things can make you feel headachey, including muscle contractions on the scalp or the back of the neck, dehydration from drinking too much alcohol or caffeine, staring at your computer screen for too long, looking at bright lights, colds and flu, grinding your teeth, anxiety at the prospect of getting a headache. Sometimes, prostaglandins are produced when there is no apparent trauma. You might feel pain because something has subtly altered the balance of your brain chemistry, or simply because your mood has changed; you might be producing an uneven amount of serotonin or dopamine. You might, most worryingly, have a headache because you take too many painkillers, a condition known as â€Å"medication overuse headache†. A study published in the British Medical Journal last October found that â€Å"daily or near-daily headache is at epidemic levels, affecting up to 5% of some populations, and chronic overuse of headache drugs may account for half of this phenomenon†. Low doses daily appeared to carry greater risks than larger doses weekly. Of course, most pharmaceutical research is sponsored by pharmaceutical companies, which are understandably reluctant to explore the negatives. But what research there is suggests that analgesics, when used frequently, chronically reduce levels of serotonin, and increase levels of pain-signalling molecules. Earlier this year, the New York Times reported that a German study had found that even a two-week course of Tylenol (an American brand of paracetamol) â€Å"causes a drop in serotonin-receptor density in rat brains†, an effect that is reversed when the rats are taken off the painkillers. If you keep fooling your brain into not feeling pain, your body will eventually fight back and make you feel more pain. And then youll want more painkillers; its a vicious circle. Imagine this as a business proposition. You buy a cardboard tub of fluffy white powder for around  £100. Then you turn the powder into a quarter of a million pills, which you sell at 10p per pill. Every cardboard tub you buy makes you a profit of  £24,900. The powder is pure ibuprofen. The pills are painkillers. The company is Boots, which owns a subsidiary called Crookes Healthcare, which manufactures Nurofen. Sounds good, doesnt it? Of course, there are overheads you have to invent the drug, spend years on expensive clinical trials, build a factory, and hire people to make the pills, tell the public about the pills, and design the packs so they look attractive on the shelves. From the store manager of East Croydon boots pharmacy and article from Google, Boots corporate responsibility. â€Å"It takes 10 years and  £200m to get a new drug accepted,† said Dr Jagdish Acharya, a senior medical adviser to Boots(From the store manager of East Croydon.) Boots head office, and the factory that makes many of its painkillers, are on a campus that lies a few miles outside Nottingham. Every day, trucks full of raw ingredients arrive at one end of the factory, and trucks leave the other end with the finished product tens of thousands of cardboard packs, destined for 90 countries. This is D-95, one of the biggest painkiller factories in Britain, working 24 hours a day. If youve ever popped a Nurofen tablet, or a Nurofen tablet, or a Nurofen Plus, or a Nurofen liquid capsule, or a Boots own-brand generic ibuprofen tablet (the active ingredient is the same), or a Boots own-brand aspirin or Paracetamol tablet, the pill you swallowed will have been made here. â€Å"Six hundred people work here,† as per Catherine McGrath, who is working there as â€Å"shift manager, analgesics†. She explained that the factory works seasonally, making cold remedies in the autumn to meet winter demand, and hay fever remedies in the spring. Headaches are a year-round phenomenon. â€Å"Theres a constant demand for painkillers,† McGrath Before the fluffy white powder becomes a hard, glossy pill, it must go through many different stages. First, it is mixed with â€Å"excipients†, ingredients that have no painkilling role. Each Nurofen pill, for instance, contains 200mg of ibuprofen, but also maize starch, sucrose, calcium Sulphate, Stearic acid and shellac. These things hold it together, bulk it out, make it taste nice and help it disintegrate when it reaches the stomach. The factory is large and sterile, like a setting in a JG Ballard novel big, barn-like spaces, dull, neutral colours, large rooms full of vats. The thing that gets you is the scale. This is about making millions and millions of pills to cure tension headaches in France, migraines in Germany, hangovers in Holland, Belgium, Denmark, and Sweden. Naturally, after a few hours in this environment, a headache started creeping up on me. Stewart Adams, the inventor of ibuprofen, lives modestly in a compact modern house on the outskirts of Nottingham. On the sideboard in his living room there is a silver Nurofen pack, cast in metal, with the names of the first Nurofen advertisers on the back. He won an OBE for services to science in 1987, and his name is on the ibuprofen patent. But Adams has derived no great material reward from his invention no house in the country, not even a lifetime supply of painkillers. When he gets a headache, he goes to the corner shop just like the rest of us. From the article the guardian 2001 A sprightly, talkative 79, Adams came upon ibuprofen when he was working as a research scientist for Boots in the late 1950s, looking for a drug to reduce inflammation in patients with rheumatoid arthritis. Looking back on his career, he says he was â€Å"very disappointed†. He had found a headache remedy that was more potent than aspirin, with fewer side-effects but he hadnt found a cure for rheumatoid arthritis. His operation was very small â€Å"a man and a boy†. Typically, his research budget was between  £4,000 and  £5,000 a year. Adams discovered that aspirin reduced the swelling caused by ultraviolet light on the skin. Working with an organic chemist called John Nicholson, he began looking for aspirin-like compounds that might have fewer side-effects on arthritic patients. â€Å"It was a bit hit and miss,† he told me. (This was long before John Vane had discovered how aspirin worked.) â€Å"We werent as clearcut in our thinking as we might have been,† said Adams. He and Nicholson looked at hundreds of chemical compounds. They put several drugs through clinical trials, testing them on arthritic patients. One drug produced a nasty rash in a large percentage of the patients; another produced a rash in a smaller, but still significant, percentage. A third, ibufenac, an acetic acid, caused jaundice. â€Å"We had to sit back and have another rethink,† said Adams. During this long process of trial and error, Adams synthesized a version of ibufenac that was not an acetic acid but a proprionic acid ie, related to propane rather than vinegar. He assumed it would be toxic but, surprisingly, it wasnt: it had a short half-life in the tissues. It was like aspirin, only you could take more of it. Adams and his colleagues began taking the compound, ibuprofen, when they got headaches. â€Å"We knew it was analgesic, because we were taking it well before it got on the market,† he says. He remembers making a speech at a conference after a few drinks the night before, having dealt with his hangover by taking 600mg of this new drug he had invented. When Boots patented ibuprofen in 1962, Adams could have had little idea what he had invented an analgesic that would compete with aspirin; a drug that, once its control had passed into the hands of the marketing men, would change the way we consume painkillers for ever. For the rest of his career, Adams continued with his efforts to find a cure for rheumatoid arthritis, without success (although ibuprofen has important uses in its treatment). Holding the original patent in his hands, Adams said, laughing, â€Å"We didnt get anything. I think, in fact, we were supposed to be given a pound for signing away our signatures, but we didnt even get that.† Now that painkillers exist in a no mans land between medicine and product, they dont need someone to prescribe them they need someone to market them. Don Williams, the man currently responsible for the design of the Nurofen pack, works in Notting Hill, west London. His office is just what youd expect minimal furnishings, varnished, blond-wood floors. In the upstairs lobby there is a shopping trolley full of products designed by his company, Packaging Innovations Global: Double Velvet loo paper, Head Shoulders shampoo, Pot Noodle and Nurofen. A former session guitarist from Middlesbrough, Williams is tall and slim, with wonderfully tasteful casual clothes and a fashionably shaved head. â€Å"Thats our philosophy,† Williams said, looking at the trolley. â€Å"Thats what we believe in. Getting things in trolleys. At the end of the day, thats what were paid for.† Packaging Innovations began designing Nurofen packs about five years ago. â€Å"There are very few brand icons that visually communicate what they actually do,† Williams said. The target design is â€Å"directly related to the brand promise†. Two years ago, the Brand Council, an advertising industry panel, named Nurofen as one of 100 British â€Å"superbrands†, one that â€Å"offers consumers significant emotional and/or physical advantage over its competitors that (consciously or subconsciously) customers want, recognize and are willing to pay a premium for†. One of Williams innovations was to place the target in the centre of the pack, with a chevron radiating out to the sides. He also wanted more of the silver foil on the packs to be visible. Consumers, he told me, are visually literate they see the pack design before they read the words. When he took over the design of Benson Hedges cigarette packs, Williams made sure that every pack was gold, even the packs containing low-tar cigarettes, which had previously been silver. â€Å"We believe that brand identities should be recognized at a distance,† he said, â€Å"even through half-closed eyes, or sub-optimal conditions, or in peripheral vision.† In supermarkets, says Williams, â€Å"We want a blocking effect on the shelf. The chevron links all the packs together, so you get a wave effect.† As I left, he said, â€Å"I get more kicks out of seeing a pack in a bin than on a shelf.† This article gives the glimpse of the Neurofen how it is produce? How it was established and how the packing of the brand was designed. So right from 1960 through the effort from the three colleagues from the boots pharmaceutical while developing the drug to the event of August 1983 where it was launched as OTC medicine under the name of the Neurofen, the process of branding had already began. The brand is owned by the Reckitt Benckiser Now the company Reckitt Benckiser, creates the question mark specially on most of us specially to common people who has atleast the knowledge about companies like Pfizer and JohnsonJohnson or say Procter and Gamble which are very much well-known for the best corporate practices and are always been active in media .where as in case of this company it is not rather, the brands which they owned has been widely accepted and has been part of our daily lives from decades long Brand like: Veet, Dettol, Clearasil, Streptsile, Gaviscon Home care like: Air wick, Mortein Fabric care: Calgon, Vanish Surface care: Lysol: Dettol: and Neurofen Most of these brands like Dettol Airwick and Mortien are well establish brand and are 1st choice of the customers when they buy it, they are whichever brand these company owns has certainly enjoyed the brand loyalty, these are the brands that are emotionally attached to the people. Now Neurofen is among the other brand which has already achieved a market leader in its segment and it is in the process to get emotionally attached to their lives. As per the latest figure (0) mentioned the,net sales was 83.5 million which was further boosted to 89.90 million in the year 2008. So there is a clear difference of around 7 and half million growth, specially in such a enviournment where business are not growing, it is very rare, also companies are not investing too much in developing their brand and this might have affected Anadin and Panadol business. Where as in case of Anadin which is owned by Wyeth the net sales in 2007 was 38.50 which dropped down in 2008 by 2.3% to 37.60 million and similar is the case of Panadol which is owned by Glaxo smith Kline where the net sales which were just 12.8 in 2007 to 13.4 growth of around 4.9 % in all. Prior to 2007 Anadin was market leader but later on the placed is replaced by the Neurofen and now it has established brand as a with sustainable growth. So what are the factor that has created this change? Is it totally phenomenal event where 1 brand dies and other replaces it? But how can Neurofen can compete with brand like Anadin who as I mentioned is owned by Wyeth which is one of the worlds leading pharmaceutical and healthcare products companies, which have skilled professional who understand the pharmaceutical business, similar is the case of Panadol whose owner Glaxo Smith Keline which are also involved in the core business of pharmaceuticals from many years. So a company which is partially related to pharmaceuticals with just few OTC products in its portfolio has become market leader in past couple years is indeed due to the fabulous branding of the product Thus how the Nurofen is different from the other brands? Is it really more effective towards the pain ?or Is it the components of the branding that is creating the space within the buyers? To understand this we need to know where the other competitors are were during the 2006 and where are they right now, what were their strategic moves? STARTING WITH ANADIN Few interesting facts: Anadin was formulated by a US dentist in 1918. Nearly 400m Anadin tablets were sold in the last year. If laid side by side they would reach from London to New York ACHIEVEMENT: Anadin is the most famous OTC brand in the UK with over 90% consumer awareness (Source: RSGB). It has mass market appeal with users of all ages from sixteen upwards. Changes in legislation in the 1990s enabled the brand to extend its product range while maintaining its position as a leading pain killer brand which delivered a range of long standing values to the consumer. Today Anadin is the second biggest selling branded analgesic in the UK and its product range is worth  £45m. History Originally launched in the US as Anacin, the brand appeared in the UK in 1932 under the Anadin name. It is owned by Wyeth and has always communicated that its key task is to defeat pain quickly. Widely respected by health care professionals and consumers alike, Anadin has used several different slogans to press home its message over the years. These range from the famous Nothing Acts Faster than Anadin slogan, which was introduced in 1955, to the recent â€Å"Headache! What Headache?† and â€Å"When only fast will do†. Anadin has successfully steered its way through the growth of Own Label products during the 1990s which resulted in many consumers switching from branded goods to retailers own lines, including health care products by innovating and providing solutions relevant to its target market. Product Anadin is one of the UKs oldest and best known oral analgesics and a firm family favorite. The original aspirin-based formula provides fast, effective relief for a wide range of everyday aches and pains including headaches, period and dental pains, as well as the symptoms of colds and flu. The range has evolved into a portfolio of six UK variants delivering pain relievers in a variety of formats comprising caplets, tablets, liquid capsules and soluble tablets. Anadin Extra, containing aspirin, Paracetamol and caffeine was launched in 1983. Its counterpart, Anadin Extra Soluble, which was unveiled in 1992, is ideal for those finding tablets difficult to swallow. The formula is more readily absorbed into the bloodstream enabling it to act faster. In 1988, Wyeth launched Anadin Paracetamol, a formulation suitable for children from the age of six, which is designed to reduce temperature and is therefore especially beneficial in the treatment of feverish colds and flu. In 1997, Anadin Ibu profen was introduced. Coated for easy swallowing, it is formulated to relieve rheumatic or muscular pain, backache and period pain whilst actively reducing inflammation. Recent developments The last three years have witnessed continuing innovation. As a result of the launch of Anadin Ultra in September 1999, sales grew at a double-digit rate. Anadin Ultra contains an ibuprofen solution in an easy to swallow, soft gelatin capsule allowing it to be rapidly absorbed into the bloodstream, combating pain more than twice as fast as tablets. In a move to benefit consumers and trade, the entire range received a new look in July 2002. Key features included a new embossed Anadin logo which reflects a more modern and dynamic image. In addition, Anadin Ultra and Extra packs were foiled to differentiate these variants as the most premium within the range. The effect of these changes has added branding consistency across the entire product range, ensuring stronger impact when the variants are grouped together. This improved on-shelf stand-out conveys to consumers that in an increasingly competitive market, Anadin offers a range of premium quality products. For consumers, the new design aims to take the pain out of choosing a painkiller while communicating the modernity of the brand. Key indicators on the front of packs encourage analgesic users to identify the best product for their specific type of pain. Additionally, the use of consumer friendly language on the back of packs and on information leaflets further simplifies product selection and usage. Careline details are also included on packs, allowing consumers to receive further advice and guidance about the range. Promotion Anadins familiar logo is synonymous with its brief to tackle everyday aches and pains swiftly and effectively since its launch more than 70 years ago. It is important for the brand to be at the forefront of product development and to inform the public about the benefits these products can bring. Therefore, advertising is key to Anadins promotional strategy. In September 2002 it launched a terrestrial and satellite television campaign for Anadin Ultra. The campaign avoided the scientific angle taken by some other brands and opted for a humorous, slice-of-life approach featuring the Twice as Fast strapline with the consumer message that Anadin Ultras liquid ibuprofen capsules could hit pain more than twice as fast as their tablet equivalent. The Bus Stop creative focuses on a typical British scene †¹ a bus queue. The woman at the front of the queue announces, â€Å"Its gone!† leaving everyone to assume she means the bus. Confus Relationship Between Customer Perception and Branding Relationship Between Customer Perception and Branding ABSTRACT: Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus trying to prove the importance of branding which has become the modern tool for doing the business METHODOLOGY The basic questionnaire was designed and were distributed to the users who spend atleast the minimum amount on the above three product, the target of 70 was set order to get rid of the errors like miscommunication, unfilled sets etc and thus of 70, 38 did answer the questionnaire properly which were further tabulated and concluded FINDINGS What I was expecting that Neurofen would appear as a most effective in its class of product but, rather Anadin leads in term of effectiveness but still the sales figure shows that Neurofen is market leader. So this might be the sheer effect of the branding which Neurofen has adopted, thus despite a little bit weak in its performance as per the survey its branding is excellent far better than other two products. LIMITATION Due to the limitation of the time the primary research was conducted on time scale of around 17 days, so I was able to cover 38 users which is more than half as compared to the 70 which were targeted. Executive summary: Well the basic aim of the dissertation is to show how the perception is built among the users for a particular brand irrespective of the effectiveness. Thus also I will try to explain the UK market for the over the counter products and try to analyze the top three brands, where I will be dealing with process of branding in respect to these three brand The dissertation initially will deal with general introduction where we will be able to understand the what is the over the counter products are, who are brands that leads the market, then I will be dealing with each brand with brief description of their portfolio, this will certainly give the clearer picture of the brands in whole. Followed by this I will give the brief description of the primary research where in I will investigate the effectiveness of the brand irrespective of the brand position and we expect Neurofen to be the most effective as per the market position, and thus relating the findings to the process of the branding and ultimately to the sales figure In order to make the data understanding more easy there has been use of graphs and the few of the pie chart which gives the more precise picture of the situation. Thus dissertation will end up with few of the interesting figures their analysis vs. the actual scenario GENERAL INTRODUCTION: Until 1960s and 1970s, painkillers were kept in a glass bottle in the bathroom medicine cabinet. When you had a headache, you would wait until you got home and then open the dusty bottle and shake out two pills: round, powdery discs with bevelled edges and a bisect line a groove cut into the pill so that you could snap it in half for a reduced dose. Youd swallow the pills, either aspirin or Paracetamol, with a glass of water. They felt uncomfortably large in the throat and had a bitter taste. The bottle, which contained 50 pills, hung around for months, even years. Now, when we feel a headache coming on, we pat our pockets to see if we have any painkillers with us. The time between pain and treatment has shrunk to almost nothing. These days, the pills do not come in bottles, but in blister-packs in bright, shiny boxes. When I leave the house, I sometimes run through a checklist keys, wallet, phone painkillers. The packets, some of which are plastic and shaped like mobile phones, are cheerful and glossy; elegant enough to put on a table in a restaurant, they look like lifestyle accessories. You take them with you when you leave the house, partly for convenience and partly because you know that, if you leave them lying around, someone else will pocket them. Painkillers are no longer hard to swallow; the pills have smooth edges, and some have a glossy coating of hard sugar, like Smarties or MMs. Some of them are mint- or lemon-flavored. If your throat objects to tablets, you can take caplets, which are longer and thinner, or â€Å"liquid capsules†, which are soft and gelatinous, like vitamin pills, or powder, which is poured from a sachet into a glass of water. You could conceivably take a painkiller while you were out jogging, or running for the bus. Painkillers are also more widely available than they used to be. We have been able to buy aspirin and paracetamol over the counter for some time now, but in 1996 restrictions on the sale of ibuprofen the newest, raciest painkiller were relaxed, making it available in supermarkets, newsagents and corner shops, as well as from the pharmacist. This was part of an NHS drive to save money by taking pressure off doctors and pharmacists; during my stay in London, we have been taught to be self-medicating when it comes to pain. The change came about after Galpharm, a British pharmaceutical company, made a successful application to the Medicines Control Agency for a license to have ibuprofen moved from the pharmacy to the â€Å"general sales list†. After that, painkiller advertising, marketing and packaging moved into a different league. Inevitably, we are also spending more on painkillers than ever. Id buy them as a matter of course, with my groceries. We now a days found wanting to buy smart painkillers, in the same way that I might buy smart jeans or decent coffee. For me, and for many people I spoke to(co-employee), the temptation is to catch headaches early, nip them in the bud. We have become enthusiastic self-medicators. In 1997, according to the market research firm Euro monitor, the British painkiller market was worth  £309m. In 2001, it was worth  £398m. In other words, it grew by almost 30% in just four years, probably the biggest hike since the German company Bayer opened the first US aspirin factory in 1903. Euro monitor predicts more growth: by 2006, it estimates that the market will be worth  £483m, and by now it has already crossed  £600 figure. Recently, I found myself in someones (college friend) house with a slight headache. No problem, he said. He had stocked up on painkillers he thought he had four packets, a total of 48 pills. But he couldnt find them; the packets had all gone. Three people (room mates working in Mac Donald) were living in the house. â€Å"I just bought them a couple of days ago,† he said. This is what makes me more querious that how this tiny stuff has entrenched in our lives. As per my finding from the local corner shops An ordinary shop, you can buy three basic types of painkiller The one which contains aspirin, which has been around for a century; or either has paracetamol, which emerged as a popular alternative after the war; and from past couple of decades they contain basically ibuprofen, which was invented in the early 1960s and has been a pharmacy medicine since 1983. Ibuprofen is slightly gentler on our stomach than aspirin, but it does not thin our blood to the same extent. Aspirin and ibuprofen reduce pain, fever and inflammation, while paracetamol reduces only pain and fever. Paracetamol is gentle on the stomach, but can damage the liver if you take too many. Paracetamol is also the suicide drug; you can die a painful death by knocking back as few as 25. (For this reason, the government has taken steps to reduce packet sizes; since 1998, you have been able to buy packets of no more than 16 in supermarkets, or 32 in pharmacies though there is nothing to stop you from going to more than one shop. The multibillion-dollar paracetamol industry in the US has thus far resisted all attempts by the Food and Drug Administration to reduce packet size.) Aspirin and ibuprofen are potentially less harmful: most people would survive a cry-for-help dose of around 50 aspirins, or even 100 ibuprofen tablets. When it comes to headaches, ibuprofen is my drug of choice. (Im not alone: according to Euromonitor, ibuprofen now has 31% of the market, and is growing exponentially. Aspirin has a 7% share, and paracetamol 13%; the rest of the market is made up of combination painkillers.) I also, I have noticed, have strong brand loyalty. When I go to the supermarket, my eye is drawn to the row of shiny silver packs with a chevron and a target design Nurofen. Nurofen claims to be â€Å"targeted pain relief†. I am highly influenced by the advert of the car racing and the way the tablet they have shown as bullet acting on the pain. Targeting a headache costs me around 20p a shot. On one level, I am aware that the active ingredient in a single Nurofen tablet, 200mg of ibuprofen, is exactly the same as that in a single Anadin ibuprofen tablet, or an Anadin Ultra, a Hedex ibuprofen, a Cuprofen or, for that matter, a generic own-brand ibuprofen tablet from Safeway, Sainsburys or Tesco. On another level, Nurofens targeting promise appeals to me. It feels hi-tech(Remember about car advert), almost environmentally sound. It makes me think of stealth bombers dropping smart bombs down the chimney of the building they want to destroy, with minimum collateral damage. Are our headaches getting worse, or do we just think they are? I went to see DrVajpayee My GP, a consultant in pain management, in his office at Brigstock medical service in Thornton heath, to find out what he thought. Dr Vajpayee offers his service through NHS Dr Vajpayee believes that our society tolerates less pain than ever before. Modern life requires you to be pain-free; there just isnt time to lie around waiting for a headache to go. Young people are more impatient than older people; when they feel pain, they want something done about it, immediately. Generally speaking, the younger the consumer, the stronger the painkiller they are marketed: Anadin Original is pitched at people over 45, Anadin Extra at people between 25 and 55, and Anadin Ultra at people between 19 and 32. Of course, there is a limit to this sliding scale: Nurofen for Children (six months and over) contains 100mg of Nurofen, half the adult dose. Is any of this surprising? We live in an age of quick fixes. These days, we expect everything to get faster cars, lifts, food. When we suffer psychological distress, we take Prozac and Seroxat. More people are having their wisdom teeth extracted under general anesthetic. Caesarean section is on the increase. Half a century of the NHS has softened us up, and the sheer success of modern medicine has made pain something of an anomaly. We work out, we take vitamins: we cant really be doing with headaches. We see pain not as a symptom an alarm system to warn us of illness but more as an illness in itself. When the alarm comes on, we just want it turned off. Look at the ads on TV, and on buses and trains in any major city: painkillers will get you back to work, help you keep your job, deal with the kids; with painkillers, you can cope. I had a slight hangover the day I visited Vajpayee, which seemed to be getting worse. Id nearly missed my train, and found myself repeatedly clenching my jaw in the taxi. Id planned to buy some Nurofen before I got on the train, but had run out of time. Dr Vajpayee explained the anatomy of my headache. The alcohol We drink does dehydrates the inside of our skull. Consequently, the Dura, the Cellophane-like membrane that encases our brain, has no longer fully supported. Cells inside our skull were gets traumatized, and had responds by releasing tiny amounts of Arachidonic acid; this acid, having seeped out by our cell after we drink ,later this acid turns into a set of chemical compounds called prostaglandins. And these prostaglandins hurt us; they tell nerve endings in our head to tell our brain that my cells were traumatized. Our brain, in turn, does try to get our attention, and succeeds. And this process of our brain to communicate that there is some defect in our system the process is called pain. It felt as if something inside my head was being gently pulled away from my skull, which it was. When you take aspirin, or paracetamol, or ibuprofen, the drug works by deactivating a chemical called prostaglandin H synthetase, the catalyst that turns Arachidonic acid into prostaglandins. So even though your cells are still traumatized, your brain is no longer aware of the trauma. Your brain is being fooled. This process was discovered in aspirin in the 1970s by John Vane, a scientist working at the Welcome Foundation, who went on to win the Nobel Prize in 1982. (Aspirin was first synthesized in Germany in 1899, and so had been on the market for more than 70 years before anybody knew how it worked.) â€Å"Pain,† said Vajpayee, â€Å"is what the patient says it is.† All sorts of things can make you feel headachey, including muscle contractions on the scalp or the back of the neck, dehydration from drinking too much alcohol or caffeine, staring at your computer screen for too long, looking at bright lights, colds and flu, grinding your teeth, anxiety at the prospect of getting a headache. Sometimes, prostaglandins are produced when there is no apparent trauma. You might feel pain because something has subtly altered the balance of your brain chemistry, or simply because your mood has changed; you might be producing an uneven amount of serotonin or dopamine. You might, most worryingly, have a headache because you take too many painkillers, a condition known as â€Å"medication overuse headache†. A study published in the British Medical Journal last October found that â€Å"daily or near-daily headache is at epidemic levels, affecting up to 5% of some populations, and chronic overuse of headache drugs may account for half of this phenomenon†. Low doses daily appeared to carry greater risks than larger doses weekly. Of course, most pharmaceutical research is sponsored by pharmaceutical companies, which are understandably reluctant to explore the negatives. But what research there is suggests that analgesics, when used frequently, chronically reduce levels of serotonin, and increase levels of pain-signalling molecules. Earlier this year, the New York Times reported that a German study had found that even a two-week course of Tylenol (an American brand of paracetamol) â€Å"causes a drop in serotonin-receptor density in rat brains†, an effect that is reversed when the rats are taken off the painkillers. If you keep fooling your brain into not feeling pain, your body will eventually fight back and make you feel more pain. And then youll want more painkillers; its a vicious circle. Imagine this as a business proposition. You buy a cardboard tub of fluffy white powder for around  £100. Then you turn the powder into a quarter of a million pills, which you sell at 10p per pill. Every cardboard tub you buy makes you a profit of  £24,900. The powder is pure ibuprofen. The pills are painkillers. The company is Boots, which owns a subsidiary called Crookes Healthcare, which manufactures Nurofen. Sounds good, doesnt it? Of course, there are overheads you have to invent the drug, spend years on expensive clinical trials, build a factory, and hire people to make the pills, tell the public about the pills, and design the packs so they look attractive on the shelves. From the store manager of East Croydon boots pharmacy and article from Google, Boots corporate responsibility. â€Å"It takes 10 years and  £200m to get a new drug accepted,† said Dr Jagdish Acharya, a senior medical adviser to Boots(From the store manager of East Croydon.) Boots head office, and the factory that makes many of its painkillers, are on a campus that lies a few miles outside Nottingham. Every day, trucks full of raw ingredients arrive at one end of the factory, and trucks leave the other end with the finished product tens of thousands of cardboard packs, destined for 90 countries. This is D-95, one of the biggest painkiller factories in Britain, working 24 hours a day. If youve ever popped a Nurofen tablet, or a Nurofen tablet, or a Nurofen Plus, or a Nurofen liquid capsule, or a Boots own-brand generic ibuprofen tablet (the active ingredient is the same), or a Boots own-brand aspirin or Paracetamol tablet, the pill you swallowed will have been made here. â€Å"Six hundred people work here,† as per Catherine McGrath, who is working there as â€Å"shift manager, analgesics†. She explained that the factory works seasonally, making cold remedies in the autumn to meet winter demand, and hay fever remedies in the spring. Headaches are a year-round phenomenon. â€Å"Theres a constant demand for painkillers,† McGrath Before the fluffy white powder becomes a hard, glossy pill, it must go through many different stages. First, it is mixed with â€Å"excipients†, ingredients that have no painkilling role. Each Nurofen pill, for instance, contains 200mg of ibuprofen, but also maize starch, sucrose, calcium Sulphate, Stearic acid and shellac. These things hold it together, bulk it out, make it taste nice and help it disintegrate when it reaches the stomach. The factory is large and sterile, like a setting in a JG Ballard novel big, barn-like spaces, dull, neutral colours, large rooms full of vats. The thing that gets you is the scale. This is about making millions and millions of pills to cure tension headaches in France, migraines in Germany, hangovers in Holland, Belgium, Denmark, and Sweden. Naturally, after a few hours in this environment, a headache started creeping up on me. Stewart Adams, the inventor of ibuprofen, lives modestly in a compact modern house on the outskirts of Nottingham. On the sideboard in his living room there is a silver Nurofen pack, cast in metal, with the names of the first Nurofen advertisers on the back. He won an OBE for services to science in 1987, and his name is on the ibuprofen patent. But Adams has derived no great material reward from his invention no house in the country, not even a lifetime supply of painkillers. When he gets a headache, he goes to the corner shop just like the rest of us. From the article the guardian 2001 A sprightly, talkative 79, Adams came upon ibuprofen when he was working as a research scientist for Boots in the late 1950s, looking for a drug to reduce inflammation in patients with rheumatoid arthritis. Looking back on his career, he says he was â€Å"very disappointed†. He had found a headache remedy that was more potent than aspirin, with fewer side-effects but he hadnt found a cure for rheumatoid arthritis. His operation was very small â€Å"a man and a boy†. Typically, his research budget was between  £4,000 and  £5,000 a year. Adams discovered that aspirin reduced the swelling caused by ultraviolet light on the skin. Working with an organic chemist called John Nicholson, he began looking for aspirin-like compounds that might have fewer side-effects on arthritic patients. â€Å"It was a bit hit and miss,† he told me. (This was long before John Vane had discovered how aspirin worked.) â€Å"We werent as clearcut in our thinking as we might have been,† said Adams. He and Nicholson looked at hundreds of chemical compounds. They put several drugs through clinical trials, testing them on arthritic patients. One drug produced a nasty rash in a large percentage of the patients; another produced a rash in a smaller, but still significant, percentage. A third, ibufenac, an acetic acid, caused jaundice. â€Å"We had to sit back and have another rethink,† said Adams. During this long process of trial and error, Adams synthesized a version of ibufenac that was not an acetic acid but a proprionic acid ie, related to propane rather than vinegar. He assumed it would be toxic but, surprisingly, it wasnt: it had a short half-life in the tissues. It was like aspirin, only you could take more of it. Adams and his colleagues began taking the compound, ibuprofen, when they got headaches. â€Å"We knew it was analgesic, because we were taking it well before it got on the market,† he says. He remembers making a speech at a conference after a few drinks the night before, having dealt with his hangover by taking 600mg of this new drug he had invented. When Boots patented ibuprofen in 1962, Adams could have had little idea what he had invented an analgesic that would compete with aspirin; a drug that, once its control had passed into the hands of the marketing men, would change the way we consume painkillers for ever. For the rest of his career, Adams continued with his efforts to find a cure for rheumatoid arthritis, without success (although ibuprofen has important uses in its treatment). Holding the original patent in his hands, Adams said, laughing, â€Å"We didnt get anything. I think, in fact, we were supposed to be given a pound for signing away our signatures, but we didnt even get that.† Now that painkillers exist in a no mans land between medicine and product, they dont need someone to prescribe them they need someone to market them. Don Williams, the man currently responsible for the design of the Nurofen pack, works in Notting Hill, west London. His office is just what youd expect minimal furnishings, varnished, blond-wood floors. In the upstairs lobby there is a shopping trolley full of products designed by his company, Packaging Innovations Global: Double Velvet loo paper, Head Shoulders shampoo, Pot Noodle and Nurofen. A former session guitarist from Middlesbrough, Williams is tall and slim, with wonderfully tasteful casual clothes and a fashionably shaved head. â€Å"Thats our philosophy,† Williams said, looking at the trolley. â€Å"Thats what we believe in. Getting things in trolleys. At the end of the day, thats what were paid for.† Packaging Innovations began designing Nurofen packs about five years ago. â€Å"There are very few brand icons that visually communicate what they actually do,† Williams said. The target design is â€Å"directly related to the brand promise†. Two years ago, the Brand Council, an advertising industry panel, named Nurofen as one of 100 British â€Å"superbrands†, one that â€Å"offers consumers significant emotional and/or physical advantage over its competitors that (consciously or subconsciously) customers want, recognize and are willing to pay a premium for†. One of Williams innovations was to place the target in the centre of the pack, with a chevron radiating out to the sides. He also wanted more of the silver foil on the packs to be visible. Consumers, he told me, are visually literate they see the pack design before they read the words. When he took over the design of Benson Hedges cigarette packs, Williams made sure that every pack was gold, even the packs containing low-tar cigarettes, which had previously been silver. â€Å"We believe that brand identities should be recognized at a distance,† he said, â€Å"even through half-closed eyes, or sub-optimal conditions, or in peripheral vision.† In supermarkets, says Williams, â€Å"We want a blocking effect on the shelf. The chevron links all the packs together, so you get a wave effect.† As I left, he said, â€Å"I get more kicks out of seeing a pack in a bin than on a shelf.† This article gives the glimpse of the Neurofen how it is produce? How it was established and how the packing of the brand was designed. So right from 1960 through the effort from the three colleagues from the boots pharmaceutical while developing the drug to the event of August 1983 where it was launched as OTC medicine under the name of the Neurofen, the process of branding had already began. The brand is owned by the Reckitt Benckiser Now the company Reckitt Benckiser, creates the question mark specially on most of us specially to common people who has atleast the knowledge about companies like Pfizer and JohnsonJohnson or say Procter and Gamble which are very much well-known for the best corporate practices and are always been active in media .where as in case of this company it is not rather, the brands which they owned has been widely accepted and has been part of our daily lives from decades long Brand like: Veet, Dettol, Clearasil, Streptsile, Gaviscon Home care like: Air wick, Mortein Fabric care: Calgon, Vanish Surface care: Lysol: Dettol: and Neurofen Most of these brands like Dettol Airwick and Mortien are well establish brand and are 1st choice of the customers when they buy it, they are whichever brand these company owns has certainly enjoyed the brand loyalty, these are the brands that are emotionally attached to the people. Now Neurofen is among the other brand which has already achieved a market leader in its segment and it is in the process to get emotionally attached to their lives. As per the latest figure (0) mentioned the,net sales was 83.5 million which was further boosted to 89.90 million in the year 2008. So there is a clear difference of around 7 and half million growth, specially in such a enviournment where business are not growing, it is very rare, also companies are not investing too much in developing their brand and this might have affected Anadin and Panadol business. Where as in case of Anadin which is owned by Wyeth the net sales in 2007 was 38.50 which dropped down in 2008 by 2.3% to 37.60 million and similar is the case of Panadol which is owned by Glaxo smith Kline where the net sales which were just 12.8 in 2007 to 13.4 growth of around 4.9 % in all. Prior to 2007 Anadin was market leader but later on the placed is replaced by the Neurofen and now it has established brand as a with sustainable growth. So what are the factor that has created this change? Is it totally phenomenal event where 1 brand dies and other replaces it? But how can Neurofen can compete with brand like Anadin who as I mentioned is owned by Wyeth which is one of the worlds leading pharmaceutical and healthcare products companies, which have skilled professional who understand the pharmaceutical business, similar is the case of Panadol whose owner Glaxo Smith Keline which are also involved in the core business of pharmaceuticals from many years. So a company which is partially related to pharmaceuticals with just few OTC products in its portfolio has become market leader in past couple years is indeed due to the fabulous branding of the product Thus how the Nurofen is different from the other brands? Is it really more effective towards the pain ?or Is it the components of the branding that is creating the space within the buyers? To understand this we need to know where the other competitors are were during the 2006 and where are they right now, what were their strategic moves? STARTING WITH ANADIN Few interesting facts: Anadin was formulated by a US dentist in 1918. Nearly 400m Anadin tablets were sold in the last year. If laid side by side they would reach from London to New York ACHIEVEMENT: Anadin is the most famous OTC brand in the UK with over 90% consumer awareness (Source: RSGB). It has mass market appeal with users of all ages from sixteen upwards. Changes in legislation in the 1990s enabled the brand to extend its product range while maintaining its position as a leading pain killer brand which delivered a range of long standing values to the consumer. Today Anadin is the second biggest selling branded analgesic in the UK and its product range is worth  £45m. History Originally launched in the US as Anacin, the brand appeared in the UK in 1932 under the Anadin name. It is owned by Wyeth and has always communicated that its key task is to defeat pain quickly. Widely respected by health care professionals and consumers alike, Anadin has used several different slogans to press home its message over the years. These range from the famous Nothing Acts Faster than Anadin slogan, which was introduced in 1955, to the recent â€Å"Headache! What Headache?† and â€Å"When only fast will do†. Anadin has successfully steered its way through the growth of Own Label products during the 1990s which resulted in many consumers switching from branded goods to retailers own lines, including health care products by innovating and providing solutions relevant to its target market. Product Anadin is one of the UKs oldest and best known oral analgesics and a firm family favorite. The original aspirin-based formula provides fast, effective relief for a wide range of everyday aches and pains including headaches, period and dental pains, as well as the symptoms of colds and flu. The range has evolved into a portfolio of six UK variants delivering pain relievers in a variety of formats comprising caplets, tablets, liquid capsules and soluble tablets. Anadin Extra, containing aspirin, Paracetamol and caffeine was launched in 1983. Its counterpart, Anadin Extra Soluble, which was unveiled in 1992, is ideal for those finding tablets difficult to swallow. The formula is more readily absorbed into the bloodstream enabling it to act faster. In 1988, Wyeth launched Anadin Paracetamol, a formulation suitable for children from the age of six, which is designed to reduce temperature and is therefore especially beneficial in the treatment of feverish colds and flu. In 1997, Anadin Ibu profen was introduced. Coated for easy swallowing, it is formulated to relieve rheumatic or muscular pain, backache and period pain whilst actively reducing inflammation. Recent developments The last three years have witnessed continuing innovation. As a result of the launch of Anadin Ultra in September 1999, sales grew at a double-digit rate. Anadin Ultra contains an ibuprofen solution in an easy to swallow, soft gelatin capsule allowing it to be rapidly absorbed into the bloodstream, combating pain more than twice as fast as tablets. In a move to benefit consumers and trade, the entire range received a new look in July 2002. Key features included a new embossed Anadin logo which reflects a more modern and dynamic image. In addition, Anadin Ultra and Extra packs were foiled to differentiate these variants as the most premium within the range. The effect of these changes has added branding consistency across the entire product range, ensuring stronger impact when the variants are grouped together. This improved on-shelf stand-out conveys to consumers that in an increasingly competitive market, Anadin offers a range of premium quality products. For consumers, the new design aims to take the pain out of choosing a painkiller while communicating the modernity of the brand. Key indicators on the front of packs encourage analgesic users to identify the best product for their specific type of pain. Additionally, the use of consumer friendly language on the back of packs and on information leaflets further simplifies product selection and usage. Careline details are also included on packs, allowing consumers to receive further advice and guidance about the range. Promotion Anadins familiar logo is synonymous with its brief to tackle everyday aches and pains swiftly and effectively since its launch more than 70 years ago. It is important for the brand to be at the forefront of product development and to inform the public about the benefits these products can bring. Therefore, advertising is key to Anadins promotional strategy. In September 2002 it launched a terrestrial and satellite television campaign for Anadin Ultra. The campaign avoided the scientific angle taken by some other brands and opted for a humorous, slice-of-life approach featuring the Twice as Fast strapline with the consumer message that Anadin Ultras liquid ibuprofen capsules could hit pain more than twice as fast as their tablet equivalent. The Bus Stop creative focuses on a typical British scene †¹ a bus queue. The woman at the front of the queue announces, â€Å"Its gone!† leaving everyone to assume she means the bus. Confus